Show J JI t I II ft J 1 d 1 t I J re r- r e Branch In Mall University THE tI BRANCH IN UNIVERSITY MALL fourth branch is one of oC two major anchor store tenants of the Ute University Mall Utah County's first enclosed- enclosed mall regional shopping center It is located at 1300 South State Street in the Ute Provo suburb of Orem This store lies about forty miles South of parent Downtown Salt Lake City store and about one mile east of Interstate Interstate Interstate In In- freeway I I 15 It serves an immediate trading area estimated at people in 1970 but expected to reach by 1980 The University Mall is owned and operated by University Mall Inc and was constructed by Olsen Construction Company Company Company Com Com- pany a local general contractor contractor contractor con con- tractor assisted by many local sub It was designed by Daverman Associates of Grand Rapids Michigan Local architects and engineers supervised con con- The site encompasses sixty acres on the northeast corner of the Ute intersection of 1300 South BYU Diagonal and State Street one of the busiest intersections in Utah County Majestic ft mountains form a spectacular background for this Utis shopping center The two large department stores that anchor the center are J J. J C. C Penney Co and each of which owns its land and buildings and operates under a easement cross-easement opera operating ting agreement with the developer and each other Each department department department depart depart- ment store is approximately the same size Including the mall buildings and the two department stores there is initially over square feet of store area expandable in the future to square feet feel Parking for about cars is provided This store is the Company's largest branch at square feet plus a square foot Auto Center It sits sitson sitson sitson on owned site of nearly sixteen acres at the west end of the Ute shopping center nearest the major highway intersection To give visual dominance to the building externally as well as to separate merchandising functions logically internally n chose a three story building plan Future expansion to square feet can be accommodated laterally The building is of white glazed brick the same as was used OJ on much-admired much Ogden store with gold glazed flue tile forming a decorative screen over the two prominent exterior entrances The third floor cantilevers out about eight feet beyond the basic building walls to give the structure a handsome handsome hand hand- some capped appearance The interior of the store is designed around a major merchandising aisle leading from the mall which is the same width as the mall forty-five forty feet wide without columnar ob ob- ob- ob Off Orf this main concourse concourse con con- course on each floor is a pattern of shop-like shop departments entered entered entered en en- through arches to give an intimacy to them A cross aisle in the center of the main floor leads to a separated Budget Store which is largely contained in a one store section of the building on its north side with its own entrance from the parking lot Lighting in the Budget Store is conventional fluorescent fixtures Lighting in the Main Store major aisles is with recessed incandescent fixtures But the unusual feature of or the main merchandising areas is that they are entirely lit by theatrical type spot lights on ceiling tracks These tracks are recessed in a V-pattern V in the suspended ceiling tile so as to hide much of the typical hot ceiling look that this type lighting gives while retaining its ability to bring light high interest and focus on the merchandise Two pair of 48 glass balustrade Otis escalators rise up through a generous well escalator-well capped with an artificial sky light Between the two escalators a beautiful glass enclosed hydraulic elevator rises to serve the upper floors and give the passengers a spectacular view of the entire store Only those fixture walls on the perimeter separating sales from storage areas are of permanent stud wall con con- Walls which separate departments are of a movable- movable type construction which clamp to the ceiling and anchor to the floor They can be easily moved to expand or contract department department department depart depart- ment Electric power and or shelf brackets can be easily attached and clip in wall panels can be changed in minutes Main aisles on the ground level have a ceramic tile file floor while the upper floors have vinyl-asbestos vinyl tile tilt Most of the merchandising areas are carpeted The full range of departments is provided in this store including a Beauty Salon Tiffin Room restaurant Sit- Sit down Snack Bar complete Home Furnishings area two Women's Sportswear departments departments departments depart depart- ments and a complete Budget Store Sale registering will be via Singer-Friden Singer Sale Point-of-Sale terminals permanently wired to toa toa toa a System 10 mini-computer mini on premises to record sales by department class and in some cases number verify customers customer's credit and record charges for their accounts and record time worked by each employee Magnetic tapes from this system will be taken daily to the Central Computer facility in Salt Lake for integration integration integration in in- with the Company's main mam accounting system This is the third store to be planned and designed for by John Graham and Company of Seattle Washington We think this fine firm has done an excellent job of building design interior layout fixture design and color coordination tion The building was constructed by Finn B B. B Paulsen Inc of Salt SaIt Lake City Utah Utah Fixtures were ti 5 r r 1 XA XAI I t L O 1 man UNIVERSITY MALL Located less than four minutes off the freeway Shop in the comfort of 72 perfect deg degrees ees Thousands of free parking spaces Save 80 extra miles and up to 8 gallons 8 of gasoline by shopping University Mall instead of Salt Lake Cit City All All the selection and conveniences of big city shopping provided by several fixture contractors in Utah and California Every attempt has been made to provide the residents of Utah County with the finest possible facility in which to sh shop p for complete range of or i merchandise and services in an j atmosphere of pleasant j tasteful enjoyable f dings |