| Show ONCE OVER OVER- Video Likened to Ford ord Flivver L By H. H I. I Phillips t THE Ford Foundation has opened I a. a a workshop with to develop better radio and video within the stream of commercial broadcasting Video is in the i stage of development that Lizzie f was in the early auto days It is isas as full of rattles and body squeaks as the old T Model-T even if 11 the bodies bodies bodles bod bod- ies les are more attractive Why shouldn't the spirit o of Henry Ford take a hand Through the auto Henry answered the national moan My feet hurt Video has moved the pain higher up There are many similarities between the Model lodel T and video Its okay but its it's too darned noisy folks said of the early flivver They say the same of video today When Henry drove the old down the streets of Detroit there were cries of He should be locked up They say the same now of many radio perform perform- ers erst Take out the excess noise the tendency to overheat and the steering gear wobble and youve you've got something critics declared of the first autos And the same Is true of television S S S Henry Ford was the first auto magnate to decide t the Ii e public wanted utility before beauty But Buthe he be later gave Lizzie a low lo loneck neckline neckline neckline neck- neck line and decided that glamour counted too His early car frightened frightened frightened fright fright- ened millions of at horses but the theFord theFord theFord Ford Foundation shows it Is for forthe forthe forthe the plugs today inasmuch as its workshop will stick to programs suitable for tor commercials S S S SRobert Robert a vice president dent of ABC BC has resigned tot to tot toi t i t direct the F Ford rd F Found 0 u U n d dation Workshop Mr Is a Harvard alVArd Henry man nian Young B- B Ford is a Yale man This Tills shows how liberal the Fords have become become be be- come In the matter of colors S S S Mr emphasizes that he doesn't want the programs labelled documentary or educational and nd says fullest consideration will willbe willbe wille be e given to general appeal and good showmanship There is nothing the matter with television that Ford millions cant can't help We wish the foundation lots of at luck and hope the theFord theFord theFord Ford Influence may ultimately do something along the following lines ines 1 Provide Provide a gear shift shUt that will automatically shut off some of the thead ad kid quiz programs as they are getting getting get- get ting ing too numerous And besides they show up the adult quiz tests 2 Change Change the front on some of the panels 3 Discover Discover some type of at foot- foot brake that will bring a telecast toa to toa a halt fast when another puppet show ventriloquist or strictly gag comic looms up directly ahead 4 Devise Devise a windshield wiper for use on the screen when the program program program pro pro- gram gets get's diTty dirty 5 Determine whether Meet The Press guests are entitled to wear bumpers front and rear 6 Arrive G.-Arrive Arrive at so some recommendation tion lion whether the afternoon cooking programs should be allowed to travel four abreast or kept in one single lane 7 Come Come through with some gadget gadget gadget gad gad- get on the front of a video set that will flash ash a red warning light ight when a wrestling program a new lack lack- intelligence of-intelligence test or another cowboy cowboy cowboy cow cow- boy Is coming up S S S is taking the baths at Saratoga and can now write his daily selections under water |
