Show TRUTH ABOUT ADVERTISING n. n n I 0 BABE RUTH IN THE BREAD LINE W HAT advertising has done to tomake tomake vv make us a financially educated educated educated edu edu- nation is shown nowhere b bet better better bet bet- t- t ter than in a comparison between the financing of World Wars Vars I and II I remember when the first Liberty Liberty LibI Lib Lib- I erty Bonds we were e issued in 1917 Bankers knew what bonds were large investors did insurance c companies com com- m- m did but the rank and file of Americans were i suspicious of these bonds But advertising advertising advertising adver adver- II was applied applied applied ap ap- ap- ap plied and the they y bought i During World a War II and the bond drives there z was no question 3 about bonds no resistance to them I Charles Roth People bought to the limit of their ability and one drive after alter another I went over the top This financial education has made madea a sounder nation of us and is an another another another an- an other vict victory ry for advertising Today it is hard to imagine a successful successful successful suc suc- athlete like Babe Ruth or Gene Tunney following the disgraceful disgrace disgrace- ful route of so many prosperous athletic idols and looking for a place in the bread line You know I that Babe Ruth and Gene Tunney att are protected by annuities up paid-up insurance insurance in IB- bonds trust funds and good securities j 1 Today even a child can tell you the difference between a trust fund and an annuity and can discuss with some intelligence problems that would have stumped an adult years jears ears ago j Certainly one of the most social of advertising's social services is that tM of making us financially better e ecu edi 1 The job isn't finished yet too tool many widows still lose money to swindlers too many once prosper ous men still face destitute old ag age But by and large we are mo more mace e astute about our money and that is going to contribute to our future fuMe stability Advertisements have made is U astute You recollect some of then thea How a Man of 40 Can Retire at st 55 An Independent Income U If You Can Save Only 10 SIO a Month Invest in Po Postal tal Savings Bonds There is no way of putting more money 1 value on this service of advertising advertis ing We used to lose a billion dol do dollars lars a year to fake stock swindlers If advertising cuts cuts- that only 10 per percent cent think of the gain gam |