Show It may never have occurred to you that Anyone Can Be a Jeweler few jewelers have earned It Mf the Registered Jeweler J. FRESHMAN South Main St. I We make the biggest and best Hamburgers around the You get your choice of sliced pickle or sliced all made with lettuce and garnished with or And we toast the You pay why not get the best food and comfort at COLLEGE INN Across frim the Campus Gates i LOW COST I I CHECKING J J ACCOUNT III I I 4 Your name imprinted on every check i i i i 14 No fixed balance I 4 Your choice of either folding or wallet style check i iONLY AT 1 lit The CONTINENTAL JS NATIONAL BANK j AND TRUST COMPANY OF SALT LAKE CITY MEMBER FEDERAL DEPOSIT INSURANCE CORPORATION ACCOUNTS INSURED UP TO See JIT Thin PEN COLLEGE BOOK STORE now- aren't gasoline i prices Everyone who can remember things used B on en or twy years my well think p-fv- of those times as good old Recalling y an e bargains offered during the depres-J people have asked Standard such questions as Sk s now arent gasoline prices too S m answer to a question like Standard asks ss v J yu t consider the broad All prices T be kept as low as But in judging C what's let's see what's 1926 1951 Price comparisons 1926 and 1951 costs as it did m 1926 actually up less than 4 except for now to a gal-Let's look back on those old to Ion in the Most people's income has gone up a fairly normal Since most prices enough in those years so that gasoline takes a far have varied By farm products cost smaller share of their So gasoline today over twice as much as in groceries and cloth- far from being is an exceptionally ing about two-thirds But in gasoline good See how and why this has come about 9 HOW have gas prices been kept from getting WHY have gas prices been kept from getting Partly improvement in Because there's intense ing developed by big companies' To stay in all oil companies are always We've learned to get more gas out of every barrel looking for ways to cut costs of trans- of it's better 2 gallons now do and We keep finding work that took 3 only 25 years passing benefits on to I'd Like to KnOW Many people write to Standard asking pertinent questions about the We answer all letters r but some points seem of general We take this way of discussing Tr them for If you have a we urge you to write in care f Like to Bush San Francisco V i STANDARD OIL COMPANY OF CALIFORNIA plans ahead to serve you better |