Show h. h 1 11 TI AD AV L By CHARLES B. B ROTH ROTS OH FOR THE GOOD OLD DAYS I BUTLER was 84 Y GRANDPA when he died but he held out Olt outto outto to the vEr very last for what he affectionately allec called the good old days H Hc Ht liked to tell about them Life was simpler then said he We didn't hurry so o fast We a had more snore time to read rend and to enjoy rye our flop tl it friends d s. s And the cost cot oo 0 oJ living say living say r you vou could live fur for a ath r th third td of what it cos costs s a 3 fellow these davs days Where Grandpa Butlers Butler's logic f fell down was in confusing ing the standards of a living when he was a aboy aboy aboy boy and md when when he was Charles Roth noth nothan an octogenarian When he was young you could live for fOl less but less but you had less in your liCe You put up with discomforts discomforts forts which would be unthinkable to to- to day You ate unbalanced meals lived in uncomfortable homes had no radio SC sets S automobiles or electric electric elec elec- servants As a matter of fact fact bat but t we wc were never nC able to convince Grandpa Butler Butler But But- But I ler of it the th the cost of living t today da dollar r for dollar of value consid- consid I cr is far less than it was in his i oun d days s. s I Your our dollar actually buys more mo-e 5 brings b s you IU more value than aJ any y yot ot other dollar in history Anyone who understands simple economics will tell you why Two o words w will ll do it The words are arc mass production Ma Macs s production is impossible without mass distribution which is just another way of saying that when a larger number of things are ore made madea a large number of people must be made to buy them There wasn't any mass distribution distribution tion until advertising was developed and there wasn't any of the things in our lives we call modern until advertising advertising advertising ad ad- put them there In many foreign countries even cven today you have to spend weeks scouring the markets for what you want Farmers bring their cattle and produce to market They stay in town two or three weeks disposing disposing disposing ing of it Consumers have to go from stall to stall and dicker for everything they want If you have the time and enjoy trading that sort of thing is fine is fun but most of us have other things to do We find it simpler to todo todo todo do our trading by reading the newspaper newspaper newspaper news news- paper advertisements decide what we will buy and then go down to the store or telephone It saves time It saves more It saves mone money Without ad advertising to smooth the route of goods from seller to buyer the cost of everything everything every every- U thing ng is s higher her than when advertising advertising advertis advertis- ing is in the time picture Q j Charles n. n Roth |