Show are Women Better Shoppers than Men GRANTING a womans woman's reputation for or wise buying lets let's trace the methods by which she has earn earned cd it Where does docs she find out about the advantages and details of electrical bat tells her how to keep the whole household clean rugs clean rugs floors bathroom tiling tiling and and have energy left over o for or golf and parties How docs does she learn about new and delicious entrees and desserts that surprise and delight her family Where does she discover disco those subtleties of dress and up make-up that a man appreciates but never ne understands Why she reads the advertisements She is a consistent thoughtful thought thought- ful reader render ot of advertisements because she has found that she can believe them them and and profit thereby Overlooking the advertisements would be depriving herself of data continuously useful in her job of Purchasing Agent to the Family For that matter watch a wise man buy a car or a suit or an insurance insurance insurance ance policy Not a bad shopper himself He reads advertisements too |