Show T TO ro 0 OUR orn SUBSCRIBERS A printing office has three soure- soure of income subscription Income subscription which st the least of or three in poInt of advertising ad find and Job print print- Bg g. g The basis of or profit 1 i 13 computed 3 t t 25 per cent The total amount or ot if lC every cent were col coi ted would not amount to as ab nuch as 20 per cent of the gross s Elections collections But if that 20 per cent cents s NOT collected It reduces the tae mar marS marSin marrin tin rin of profit practically to the tlC vanishing van van- point van van-I I Let us explain a little lilUe further A urvey survey conducted by the National Editorial association a few years rear I i I ince ce disclosed that the loss to rubbers pUb pUb- tice hers bers from subset subscription accounts He e nation o er amounted to I cally 33 per cent of the total Now ow f fj the natural and unavoidable I on this class of accounts to that much is it necos- necos sary s- s ary to enter into any sort of ot ar u- u Dent nent as to the necessity for making and complete collections on one pe Jie e balance 1 The credit s system Stem of business has r as I I Gone With the Wind in wr ars rs past retail merc merchants ants er ng h printing o offices 1 were extended om 90 days to 12 months cre credit lt Them days is gone forever Now Er Erms are either CASH ON DELI DELI- RY ItY RY or In some special sp ca cases es as I I F g great reat favor to preferred custom- custom 30 days credit Rent must must be 00 beald raid ald monthly monthly usually usually in a advance cC ages mean CASH every evelT Saturday jVe e dont don't t need to tell you about for power and light Its It's Its ther ither pa payment ment on the date due ore 01 or se e e HOW In the wo world ld can a D office keep running If It several se elai 1 undred subscribers are delinquent from rom one to steen years yeal's You figer Jig fig ler er r it out We Ve cant can't md nd we are not going to try The M Meg engLer as been een gla la F ad 12 tc tend a generous measure of cro cro- dt t. t to its subscribers in the past e cause use it felt that the financial con- con Justified an and because we Sought ot ought ht it would be appreciated 11 If y 1 reason of the fact that bills for tor tori i I inscription lL have not been presented me of our valued alue and sub have gotten the notion that e paper was intended Intend d for free uis- uis we are sorry Maybe the I has been all ours But that But I is not going to be repeated HI jr HIe I e future One of the reasons for the preS present I 1 inscription drive is to place rhe the iper per on a paid in basis he Messenger is proud of or a largo large umber of ot subscribers sub whose hose date i expiration reads at some future one me e. e It is also proud of a large larg largett tt of ot names whose expiration date daU lows arrearages but who by n not nt t Itt their subscription have Yen ven us to understand that they deed dered de- de led red ed the paper continued Ve I We trust that what we e have I re written will be taken in the therme ime ime kindly spirit in which it is 15 tended ended The subscription price 13 3 naIl all only three cents a weak week weak r he he lie paper feels that its efforts to irk prk erk for the best st Interests of Mauti 1 I I ad zd Sanpete County Count 5 it to a n aLID I LID subscription in ever every hom jn ill fantl ranU anti The The Messenger has been the ex ex- x and the publicity agent of ofUs cis Us district for tor a full rull halt half century 60 years It ho hopes es to continue in m fat fat at capacity for at least that many Tars pars In la the future But one But one thing las as certain as ns the rising and toe the fitting of the sun It will not be bele beDie bele le Die le to render that measure o of serce sere ser- ser ce e to the city and county which It spires and cannot serve sen e the peo peo- e e of this section u in 1 in inthe the manner it sires Ires unless it can receive the We support to which it H is fiu- fiu tIed tied And this means payment for fori i as well as a. all other r counts s' s S |