Show WHO HO DARE ADVERTISE a Usually the argument is made mace th that t every business concern I should advertise advertise- Generally speaking eskins this is true but there are exceptions In fact some concerns hardly dare advertise 3 b because cause t they cannot make good according to the requirements of f modern business practice When advertising is untruthful untruth untruth- untruthful ful and misleading ding it does more harm than good Only an enterprise enterprise enterprise en en- which fulfills the prom promises promises promises made in its advertising can stand the spotlight of publicity Hence when we ve find a firm boldly advertising its wares or month after month and year after year we may generally generally generally gener gener- ally conclude that can and does docs give real values Observing the advertised businesses of any community large arge or small will enable one ono oneto oneto onoto to identify the most dependably dependable concerns in that community cOtI Only efficient and reputable establishments dare to advertise adver adver- tise |