Show I i i 1 1 I I I I I I I I I I I 1 I I I I I j J I j I I i 1 j I I I i j I i I S J i j 1 I I I j I j I i I j I j j I This W Week ek by hJ ARTHUR BRISBANE Some Things Settled To Sell Advertise Radio by Telephone To Be Heard Be Brief A few things are settled Germany has paid vaid all the reparations she intends intends in in- tends to pay Paris Parts Is perturbed but butI butwill butwill will get used to the perturbation France England and others will ani an an- i I pounce that since G Germany wont won't pay they them they them they wont won't wont pay pay us We Wo may now charge off oft ten billions that Uncle Sam threw out of ot the window in In a t sloppy sentimental mood More Important mt are the tho thirty five thousand million private dollars that this country has sent to foreign countries countries coun coun- tries in addition to the nations nation's ten billions How Em much of the thirty five billions will come back Cyrus H. H K Curtis discovers that Germany owes the United States In private loans four thousand millions about 35 t. t to tip ever every man woman and andI child In the United States Just about the total amount of ot money now in cir clr- circulation circulation here What Is our chance of ot getting all or any of that money with the Nazis Communists and Nationalists fighting the tho German republic What Is happening in Germany Gormany InI in- in us more than anything in Manchuria Man Man- churia churla The Asiatic treasure house need not agitate us or the State Department Japan Is only doing In Manchuria what the United States did when it took tool Texas from Mexico Wo Vo decided that we wanted Texas Tetas and that we wo could make better use of ot It than the cans Walter Waller Chrysler according to The New York Times rimes Increased his sales In 1931 over 1930 particularly In the tho thelast thelast last half halt of 1931 Not every manufacturer can say eay this and automobile shipments are slower as a a. rule In inthe the second half balt of ot the year Mr Air Chrysler offers a good product with new features as other automobile automo automo- bile manufacturers are aie doing But Dut hi lushly highly bly Important In addition to toI having what the people wanted he be let them know that he had It by energetic efficient advertising During the last six months of 1931 Mr Chrysler has concentrated exi ex ex- good advertising in The American Weekly which has five and anda a halt half millions circulation and as A 91 bert Lasker has said Is by far tar the tho most powerful advertising medium In Inthe Inthe the United S States I Brevity is more moro than the th soul of 01 r wit Its It's the saver saver- sa vcr of time the proof I of ot intelligence and energy Continued on last page I J This Week Weel Continued from page sac ne ne Cromwell possessed It His brief brier letters letters let let- tel'S aro are worth ten times more than long ones that Milton wrote for him Shakespeare possessed it The I 1 Rest nest Is Silence Andrew Jackson had it it and now nov I Nicholas M. M Schenck president 01 or Loews Inc and aud Metio Metro Metro-Goldwyn-Ma- Ma Goldwyn-Ma j jer er provides u u. sample of It with a n amoral j moral for every business man In reply reply re reo re- re ply to the question What Is the mat matter ter with the motion picture business 1 I Mr Ir Schenck wrote i There is nothing In this business which good pictures cannot cure i All that is necessary put In eleven words There is not nothing ln in any line I that cannot be cured on the same basis Incidentally there is nothing the matter with America that good Americanism cannot cure I Britain has a plan that will interest Mr and other radio experts experts ex here The radio owned and controlled controlled con con- trolled by the government In Britain V would be connected with telephone t I Ithe wires wires also owned and controlled by bythe the government The telephone subscriber sub sub- sc scriber H er a loud speaker atta attached hed to his telephone will call up the station ho I wants and get its broadcasting by telephone It is fortunato fortunate for the United States where new amazing beautiful efficient effi dent and low priced 1932 automobiles are now shown that we did not get along with alcoholic prohibition It would have been possible ble bee at least for Sundays In the Puritan Purl Purl- tan days or for tor S Saturdays among orthodox Jews not allowed to ride on the Sabbath o Mr lr Litchfield who built the great airship Akron and is building another air giant believes that such s strips ships will presently be engaged in carrying pas pas- J 1 stingers across the Atlantic and Pact Paci- ftc oceans at seventy five or a h hundred hundred hun hun- n. n dred ed miles an hour in place of the present twenty five miles by steamer the Atlantic round trip made In four or five days with safety greater than by steamship Automobile owners now pay In taxes one thousand million dollars a year over and above tho the cost of their ma mac chines The Tine gasoline tax ta alone amounts to five hundred millions This makes the proposed tax of or 5 per cent on new automobiles sound particularly foolish To discourage the automobile industry indus try already carrying the heaviest load In America means to threaten the eatto eat eat- employment em plo to ment of or more moie than two to V million men Some of us Ud are richer than we realize real realize ize some In good qualities others In money mony The late Julius Rosenwald had both v l J HIs Hla fortune It Is said amounts to close to five hundred million dollars I And Lad excepting for what he gave away j he has hns taken taleen no steps to deprive national national na na- i. i I or State government of or its share t through Inheritance tax V 1931 by by K King i rn I Inc j i |