Show This Week by ARTHUR BRISBANE The Presidents President's Speech I Sheep to the Rescue I 27 a Day for AllAn All AllAn An Advertising Job I IThe The Presidents President's optimistic view of ithe I Ithe the near future back d by sound facts and figures should comfort I Iman doubting Americans who h 0 man many y I thought the world had come to an en end when violent stock stocIe gambling produced I ed Its usual result Particularly im important Is the fact usually forgotten that this nation consumes 90 per cent cont of nil all aH it pro pr duces If tomorrow the tho people of the United States States consumers consumers and distributors distri distrI- should should resume their normal purchasing Instead of holding back bach bachIn In iii a vague foolish fear our prosperity prosper prosper- ity conditions would Immediately become become be be- come 97 per pcr cent of normal Americans now hoarding they know not why should remember that the 1930 dollar will do almost twice the buying a 1929 dollar Buy now the dollars dollar's s 1930 value will not endure Gary Cooper and Lily Damita names better known in the United States than those of Thales and Pythagoras goras gorts were snowbound in the Sierra Mountains fountains with other picture actors actors act act- ors directors and helper Ralph Bunos herdsman agreed to drive sheep over the snow covered covered covered cover cover- ed highway and thus made a path for tor the imprisoned actors That sounds new and is older than moving pictures by a million years The worlds world's roads were marked out originally by wandering animals Heavy mammoths made paths through thick Jungles savage men followed Mountain goats sheep and wild asses marked trails along mountain sides Mans Man's debt to the lower animals Is great Tiny creatures built his Islands Islands Is Is- lands In the Pacific sheep and horses made transportation and a settled life instead of a nomadic life possible Man shows his gratitude by killing his bis friends the animals as rapidly ai as possible Perhaps that is better for foi them Their spirits may come back in ina ina ina a higher form If Henry Fords Ford's latest prediction becomes reality this country will consume consume con con- sume all it can produce and more barring perhaps superfluous food foo products And if they can be produced as cheaply in proportion as our automobiles automobiles automobiles auto auto- mobiles are produced our farms undersell the world as our automobile and moving picture factories do Mr Air Ford predicts a minimum pa for w workers of 27 27 a day by 1950 the five day week to b giving the 27 27 day a day man leisure to enjoy his hip earnings automobile radio etc To many that seems preposterous almost criminal But not long ago aro there was on only one man In the United States that could earn a dollar a dathe day daj the year round The The Increase from frOl one dollar a da day dar for one man only to six dollars a day and more for mi mil millions lions of men would have seemed a as impossible as the increase that Mr Ford suggests from six dollars to tot t enty seven Impressed by the pathos beauty and sincerity of the Passion Play Mr l Ford gave an automobile to Anton Lang playing the part of Christ In 1930 that is only one more Ford car Think what it would have been 1900 years ago The whole world i would have looked upon the fiery caras car caras caras as proof of miraculous powers beyond human conception Snorting backfiring with headlights headlights head head- lights blazing it would have meant more than half a dozen angels especially lally sent down Elliot Roosevelt son of the Gover Gover- Governor nor of New York started in the ad business busIness last week weel The young oung man 20 years old six feet two Inches high passed his examinations for Princeton but decided that he would learn more In business than he could learn In college I i I The young mans man's choice of an advertising advertIsing advertising adver adver- career was wise since he wants to be useful as ns well as prosperous The problem of the world is distri distri- Production Is more than ade nde quate The Time s secret cret of distribution unlimited un un- limited lies In advertising The noble and manly sport of or i prize fighting permitted In spite of or law by politicians that share its profits pro pro- fits produced one of its numerous fatalities in Cedar Rapids Iowa last week Kid Leonard 17 years old who had already fought 18 other profess profess- lonal ional fights struck Battling Nelson aged 27 married with four children Nelson fell to the floor and died The young oung man who killed him will be held perfunctorily The prizefighters prizefight prIzefight- ers encouraged and permitted almost as children to engage in brutal assault as as- sault for tor profit are not to blame I The blame is with politicians that for tor a share of the mone money will license any any indecency In defiance of law Bear in mind please that this Is Doughnut Month and concentrate concentrate- attention on a noble concoction assocIated associated with American tradition and his tory as thoroughly as Yankee Doodle e or the Star-Spangled Star Banner Danner To make malte a really good doughnut i Is s an art a public service a 1930 b by Feature Futuna Syndic Syndics lad Inc |