| Show GIVE HOME IE MERCHANT l A CHANCE y Communities grow only in proportion to the support they receive from the people who make up the community Manti l has no chance to improve in quality and size by the inhabitants investing investing in in- investing vesting their money or buying the necessities of life in other lo lo- People who cling to the misguided policy of doing better better better bet bet- ter away from home often lose dollars in trying to save pennies The home merchant is honest and offers honest values He 1 cant can't afford to be otherwise though he might be inclined to He I depends for his living from the community which he serves and he must give the community what it wants at a fair price When you are tempted to trade outside and buy something just as good at lower prices you should think twice before act act- ing If you are disappointed ed in merchandise bought at home you can always get getan an an adjustment The merchant himself may i have been cheated and he is generally willing wining to take the loss rather than have a a dissatisfied customer But the out of town tow n merchant is not person personally lly interested in you His only hope is to sell you once and he does not have to take precautions to preserve your good will More l e than owing it to your community to trade at home thus keeping your money i ithe in n circulation at home you shout give e the home merchant the first opportunity to serve y you u from a n sound economic viewpoint I |
