Show I IBy TRUTH about By CHARLES B. B ROTH ROTHA I IA I A MAN NAMED CAXTON OU may not remember ever I YOU Yau hearing the name of William Villiam I Caxton but it was his life which mal makes es your life today comfortable He it was who introduced printing into England This was in 1476 The introduction of printing has made all progress possible It wasn't until 1638 that America had a printing press this at Harvard Harvard Har Har- vard university but after that printing grew and newspapers newspapers newspapers pers sprang up and modern American life began The printing press is the forerunner of knowledge wherever it is introduced The i printed word even evento evento to this day ny has no i rival as a quick means of disseminating Charles Roth vital facts and ideas The newspaper of toda today is one of the modern wonders of the world It is the broadest quickest most flexible and md most economical way of getting a message into the minds of the people Ear Early in our national history manufacturers and merchants sensed this power of the press They began using it to carry their advertising advertising ad nd- facts and ideas into the homes These early advertisers were careful business men The fact that the newspaper would complete the I educational process for their goods wasn't enough It also had to do the job at less cost than any other me me- And they found after aCter many trials trials trials tri tri- als in different fields that it did It got their message messa e to prospective buyers in a manner which was economical economical economical eco eco- as ns well as effective Today this same condition is un changed Advertisers using newspapers newspapers newspapers news news- papers year in and year out find it the most profitable way way in which to tell their story to buyers The reason is simple The newspaper newspaper newspaper news news- paper is the great common denominator denominator denominator of modern life It reaches practically every family It La has the confidence of its readers It stands for everything which is right and good and modern The advertisements in your newspaper newspaper newspaper news news- paper are re as much a part of its vi vital vital vital vi- vi tal importance as the editorial and the news columns As a matter of fact most readers find it hard to o tell what interests I them most the most the commercial news which is called advertising an and I which touches ouches their lives every da day or the thc general news in news story editorial and cartoon They're both valuable This man named Caxton was one of the great benefactors of man man- kind He lighted the lamp lamp and and it itis itis itis is still burning bright though centuries centuries centuries cen cen- have fled since he lived If Ch l B n n. n Roth |