Show J I ITHE THE LAST HOPE LEFT 1 Advertising isn't meant to be seasonable advertising the year round will win help business the year round There may not be he a direct rush but it draws a steady trade and makes tr trine trans n customers permanent ones Advertising will build a con- con pant tant and steady trade that cannot be built by any other method But it will not sell goods of an inferior quality and It t will mil not improve business in a musty muty store where goods good are displayed 4 un tin- attractively attn It will wil not hold trade e at a store wh where re cle cIe clerks ks are r not polite and considerate It will not hold customers where per ice is not reasonably prompt Competition Is h. s keen but th the business ines man who keeps his nis eyes open to new Ideas dens and puts put t those e ideas into nr practice which practice which includes include s a a. steady and liberal liber l 4 m e of printers printer's ink ink is is bound to get tet his share short of o business business- bu ine The K c. c V home paver paper is is the lost surviving hope o of f the home bome merchant in ina n na a day when order mail catalogues and house to salesmen are as aa thick as aa flies files in this and ever every community |