Show f r r 1 HERON HOTEL H i 1 t J. J 1 t s IJ J lit J tasi I S Second cond South Street Salt La Lake e City It U v jJ r f. f f i U 1 f Jo to your comfort aid d lon e a lit I 1 i d i- i equipped tel lei el with service ser and rob room me 1 y J fi g th r t d. d each tach room with outside light a 4 t t- t tou loc located ted h in ft the center of ot the sho shopping I f bett lr and district At Attractive e permanent j I l rates b by the week or month and and daily dally rates single of or f f I f r 00 10 0 and wll out bath and with bath bathRooms t Rooms Ro ms en suite if it desired Family suits No advance t t ia is rates during conventions co or oth other er attractions The Hotel Heron is a Clean Quiet and i G. G able rabIe place to stop while He In this v Vr wire wire- t lilts Pta Pta- r r 1 r rI I f 1 A At Ai Il R u. u S SELF S LF Prop c r J. J t 1 oj i f- f 1 4 M-H M r V- V H f i az I w 10 X 3 3 I n r I or i i j BENEDICT ARNOLD 1 I j 1 f J The name au awakens akens a feeling both bothof I 3 of ot pride and shame risked 0 his life and for a time fought t I t t I bravely ravely and well He won the con- con r rd t tI I fJ d 01 of Washington an and was I o highly hole d. d 3 ore ored I 1 i I s l I f fI 1 J. J I j s I But sot happened I 0 fi f He ll U his his' ed too welt entertained I i i f tt t lavishly t got into dent fiThen UThen he I i I I t turned traitor r sauce ante I di ul him to RUIN r t 3 1 t er E Every very l person has his own personal person- person t 3 I t I z f Io al f 1 b 11 t to m make malte alts with with this iltis same de de- J str for forc EXTRAVAGANCE a V t i r I f y The City Sa ln Savings Bank det deJ de- de 1 t J v s res to be bo o of service service to to aid you 3 i sla waging a successful UCC b battle An 1 I V account here will help you t t. 1 0 Zt r. r Dont Don't be lured by the Will the wisp the wIsp SOMEDAY SOl Yo C fo for r I i f SOl I SOMEDAY DA Y wilL never corno Straus S t I t j C t l it t I SAVINGS AT o k f i J t w I lf z 1 j I t t I t- t 1 J 1 1 il 3 i it J 4 ol r i u. u Per Cent t O. O I i MANtl MAI 3 jS CITY bin d BANK AI I f A BANK t t j oX f rd r. r 1 OJ t. I 0 J f tO i t j f t I I rj 1 Ul Q l i a Y o oom 1 thi N 3 J r J IJ l I I E 1 r r MOTOR S I sincere appreciation t on of f about aye a year ago also we published in to your your and express an obviously the character of General Motors Motors' advertising in m JUST advertising columns a message in which we I r sought to give you and your readers an idea of their publications r vJ 4 what General l Motors Meters is is and what it is trying to For our advertising has been as much concerned accomplish At that time e the public was p purchasing with giving your readers facts of helpfulness t to ing our cars at tAt t th the e rate of about one in every three them in the purchase of automobiles as s with thee thea the theand a and nd our automatic refrigerator and merits of our own products Our messages have bO Light Deleo-Light electric plants were leading in popular set set forth the principles of trade-in trade transactions r. r preference in their respective fields and used car allowances They have dealt with r 0 r to o e 11 a gu 1 0 ti time me Pa payments o t s and the change in the publics public's divisions has introduced intro intro- Since then each of our car attitude toward the the used sed car Other messages r I diced new further improved models and public have told of the policies 0 of General Motors and P patronage hasfurther has reached readied th the point paint where almost b being employed to effect of how our resources are r one out of two automobiles purchased is a General them i Motors car cn Light Deleo-Light products That General Motors enjoys the goodwill of have showed comparable ble increases in sales l' l 4 the people in the small cities and on the farms of h r The reason for this is 13 two two old First Fast the public America gives us an especial satisfaction and 1 wants ants value for its automobile dollar and recognizes confidence in the future It is in the country ruze value vace wl when en it is 13 given Second cond General sections of the United States that half our population i Motors i. i is m seeking so o to o conduct its operations as asto lation ration lives hues It ia iJ there that the whole industry t to deserve the goodwill of the public must look in increasing measure for maintenance We are particularly impressed with the number of the production volume upon which high values of letters letter which have come to us from editors and low law prices depend And it is there O that 1 i of small city newspapers during recent months General Motors is is paying particular attention to i t These editors who are cre in in a position to reflect its facilities for sales and service 1 local sentiment s speak peal of the tae goodwill which To our friends in yo your r community we c express re reattaches attaches to General Motors 1 in in their communities tics our thanks v t t r y 1 1 T CLIP CLIP LIP THE COUPON COUPON- COUPON r Cc General Motors loton wants you to know what it is doing to give value to the purchaser of its ts pro products Send in the coupon There will bo be no obligation tion attached GENERAL MOTORS Dept A DETROIT MICH D Q CHEVROLET D Q PONTIAC Q 0 OLDSMOBILE 0 Q OAKLAND Please send end without obligation to mo mo illustrated Itera- Itera turo turn describing the C General Motor Moton product I 1 have D Q BUICK a Q LASALLE a Q CADILLAC checked cd to together with tho the booklet 9 Too Tho Proving Ground round and Principle and Policies 0 D Automatic Refrigerator Re Q 0 DELCO LIGHT DELCO-LIGHT CHT Electric Pronto Plant Ii Name am e. e Ad Address dres s j r- r a ar r eve seen at the j 1 H i 4 I t r IN I II y I N Y Z 1 I I Feats Fats thrills laughs entertainment enter enter- spectacular won von wonders 4 You ders You will sec them all I at Utah's greatest annual Exposition x p Oil Circus acts that m t take your breath f 11 away ay gor- gor fireworks the son somer somersaulting cr auto exciting carnival carni- carni f I l Jubilee val furious racing autoS auto r ll S polo and p pushball gild and the the- thc thc-i l t l tj Ii greatest exhibits in Fair his his- ory Dont Don't miss this thrilling j IC I climax of fifty Utah Fairs I z 1 CLIMAX S I f J Jv v I r |