| Show i Robinson Conducts Second Analysis O. Preston head of the University of Utah marketing will conduct the second annual market analysis for the Deseret The employing about 20 will be started some time this study is patterned after many which are based on work started about 25 years according to Milwaukee Journal made this particular method Now it is being used in 13 areas in the United States by at least 14 different Some of these groups are chain For this survey technique is being used in GO different communities in Illinois By utilizing students who con learn much from such cost of the survey is kept at a The work is educational in that it gives advanced marketing and business students an opportunity to do practical Robinson said that it was still The survey is actually conducted by the Bureau of Merchandising It consists of sampling the Salt Lake City area to determine brand preference on hundreds of essential items including electrical and dozens of other household of the survey were This year we expect to improve We're looking forward to a 50 per cent response this Robinson |
