Show TO MAKE USE OF NEWSPAPER the continental oil company a gain proves ita its faith in newspaper advertising during 1936 the continental oil company will spend nearly 75 per cent ot of its total consumer advertis ing in newspaper space la is the an no of westley I 1 nunn ad verti slug manager the billiard millard county chronicle has been selected as one of the ers to carry conico advertising this year the continental oil company has again approved one of the lar gest sales promotion budgets in its history continental s faith in the divi bend earning power of newspaper advertising in founded upon sales increases directly traceable to this medium said mr nunn last year for example there was a mark ed improvement in company earn ings inge despite excessive gasoline taxes and other adverse factors sales of conico germ processed motor 01 oil alao also reached an all time high business Is definitely on the up grade and we are confident that aggressive newspaper advertising quality products and a high stand ard ol 01 be service rv 1 ce wi will 11 make this the most outstanding year in our his tory |