Show confidence RESTORED BY BANKS american bankers association describes its activities to create better understanding regarding banks NEW eight different lines oi of act vity through u which aich tl ti e amer lean bankers association is constant ly IY aiming to promote better public un der stand ng and opinion in begird to I 1 L as ng and the attitude attl tude of nf b niters tohaid tow aid legislation are described ta in de ta I 1 in a statement made public here I 1 Y P S hecht president of the asso lation tt TI e aim he says Is to strengths i the real basis for good opinion in re ard to the banks through fostering informative bank advertising in the evvs newspapers paPers and in other ways the statement was issued in deply to sug gest ions received urging a nation wide public educational program in regard to the business of banking and its place in the life of our country mr hecht declares that we have ti d very hard to convince the public that the banking fraternity has truly p by the lessons of the past Is detern debern ined to approach all questions of banking policy from the broad view I 1 of public welfare and is prepared to carry its full share of the burden in connection with all efforts to restore sound prosperity in this country the means employed I 1 11 i describing the various measures of the association to exert a beneal c a al influence on public opinion re u a d ng the functions methods and pe operations rations lons of banks mr hecht en i aerated frie rated the following activities 1 the public education commission wl ch prepares plain language talks about a 17 n for or use of bankers and others be fa elc e c civic clubs and over the rad 0 2 the constructive customer relations pro ran n inseal ed in n any bani a to help 1 fy I 1 ank employees to promote a bet er informed and more c atti attl 4 i e an ong the r customers regard ng la 1 ng 3 T e c ty department supplying t Y and auntry da ly and wee ly y aws a er w th articles regard ng bank ng I 1 a al e ed su subjects ec s an and urn s shing ng the e g ner 1 1 i 1 ress u v tl ti ne vs and inform tion i 1 ft I n the act v t es of the association 4 the advert ng departs ent supply 1 member members of the assoc at on w th a es of afo amative ne adver t e ants sett ng forth in br ef ar ng ne n e the n methods a d pol c es ader I 1 anka anks operate their effect ve eg tor for protect ng depos tors fuels fun Is the erv es t they ey render and t e var ous ways w eh h they cooperate I 1 us ne ness 9 in he r 0 con n un ties in foster g sound re every a d p o aresi fesq 5 the execute ve off an I 1 the corn m atee 0 bank ng st 1 I 1 es vho aho are ac e par at wash agton in con gu t ng w t adm n st gt at t on and on onal baders e in formulating proposals proposal ha ba h k ng reform based on I 1 road alnes lines of pu IU c welfare I 1 i e cu tural co nm s on pro n ot ng anong ng bankers in the firn dis res re s the practice of a d ng their farm st omeri n install ng on the r firms bet e nanc al at and operating n etho echols ls 7 T the he amer can ran dinst tute of banking h hav v n pr n a v to do with the te hn cal cation alon of the your bourger ger banker b t no nov v direct n these e n n vard a so p v ng lart 1 in improving c ons for ank ns ne as a ho e h tresa nr n the h b I 1 lies ties and e ical teal aspects 0 of practical bani n R th pub cat on of banking the 0 gan of tl e assoc at on cire lat fat n a nong bankers hink bink d rectors us u s ness n e 4 q execute ve econom 1 lav la v arms government ie le I 1 brar eg ca ages pub e sch ON and oiher t ons on present ng art bleg 1 regard re ard ns bank ing and I 1 tanking ants the objective sought in commenting on the corp oln anro grain mr hecht says that it is not the primary objective to attract attention part to the american bankers Ass on as such but rather to to fo cua cus it on and give impetus I 1 to tl oso ose ideas which it believes are bene 17 al in promoting understanding and sol got dainty dai ity among shirking th irking business and the public he adds our program tor for the develop development rient of satisfactory public relations tor for I 1 ani aul i g does not cons st merely ot of new newspaper paper publicity it Is calculated to 0 produce a continuous and cumila live tive effect by varied efforts which are aimed to work day in and day out to strengthen the real basis tor for good lo 10 i i i regard to the banks to haie favorable things said about the banking business in the new papers and over the radio Is the asso ration recognizes recognize very helpful 1 to vard creating a bound public ion regard ng banking but the asso elation believes that the most imbor tant thing ultimately is to foster throughout the banking profess on or the doing sincerely of those things that reflect favorably fa the sound help tul ful practices ot of the business of bank ing and that then the true news of its constructive activities will co tute the best answers to misrepresentations aimed at banks 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