Show BEAUTY TALKS by MARJORIE MAp JORIE DUNCAN MAKE UP WEARS WELL W WE E HAD a complete series serles of lessons in the home facial and since no treatment whether at tome 0 or r in a salon is complete without the finishing touches we will start today a senes series of lessons in makeup make up first let us dispel several wrong conceptions the better to understand the why and wherefore of makeup make up and its proper application happily the groundless superstition that makeup Is a wicked art Is fast fading away partly because natural make up is the vogue we are striving for that rosy healthy quality of color that Is natural not the bold artificial tootoo obviously rouged look there s another reason why the old fashioned notion that makeup make up Is bad ts Is los ing favor both men and women prefer it they have seen it make a mag leal teal and delightful change in wan depressed listless mookini loo looking kini faces perhaps the reason make up was once considered wrong Is the fact that in the past too many women applied it too badly wrong colors were used dead white powder for instance faces looked clownish vivid rouge and only one or two shades now there are as many rouge shades as there are skin tones there theres s still an o 0 other reason for the uncomplimentary reputation make up once won and that is too many young girls and women rely on powder and rouge to cover up blemishes instead of giving the body and the skin the necessary care to keep the blemishes away an and d to preserve a smooth clear finland fine and healthy skin in other words makeup make up in itself cannot give you a beautiful complexion if you haven t a flawless skin to start with but makeup make up can make doubly beautiful the skin that is systematic system ati cally cared for properly cleansed toned and nourished every single day of our lives and this Is one detail I 1 want par to emphasize make up will wear better on a clean and healthy skin that Is why beauty authorities tell you repeatedly cleanse your skin before retiring cleanse again in the morning remove all makeup make up before applying a fresh dusting of powder or dab of rouge if every woman stopped to give herself a quick facial before applying makeup make up it would not be necessary to renew powder and rouge so many times makeup make up wears better and find looks better on a clean cared for skin FINISHING CREAM RY slin skin needs a finishing cream DRY done one that has a little oil in it to keep the skin lubricated and ward off any drying effect of powder rouge or even exposure to the elements but that does not mean a very greasy cream encouraging shine and an un wholesome oily appearance in ap plying your finishing cream kemem ber her that a little Is enough use it sparingly and blend it carefully over face and neck with the same movements you used for applying the cleansing and nourishing creams upward and outward remember now with a cleansing tissue blot to remove any excess be especially careful to remove excess from around the eyes and nose if yo byoir jr skin Is oily there Is no need to burden it with a scream there are delightful finishing lotions on the marl mart et they give a velvety quality to the skin soft transparent fresh looking and these lotions ally keep powder and rouge doubly clingy warding off shine women corn com pla ining of shining nose please note seasonal changes come in for their share of consideration when dounda tion preparations are up for discus sion for in the summer there Is less complaint in general about dry ness in the winter on the other hand even the normal skin tends to be somewhat dry that Is why by the lotions are more popular during the summer and the creams during the winter yet even during the winter months or should I 1 say especially during the winter months the lotions are more popular for evening wear also if a m more ore lasting makeup make up Is desired if you should be making a train trip vis biting a friend or preparing for a busy round of social engagements the lotion la Is preferable master the art 0 of f applying it skillfully moisten a pid of absorbent cotton in cold water now pour a little of the lotion on the cotton shake the bottle thoroughly it if directions say so work quickly pat face and neck and before the lotion has a chance to dry smooth and blend very evenly with the fingers if you let the lotion dry in patches before smoothing and blending well you wont have that nice finish ive talked about the youn fresh fine and firm per factly normal skin needs no dounda tion cream or lotion sun skin tonic can serve that purpose AN with iab of personal lovell ness going higher and h gher our mod ern woman must look took as perfectly groomed on an ordinary day as her forbears d d on the very special occa and on the special occasions 0 IT jr modern woman surpasses even her own ideals of beauty C bell syndicate gerv lc |