Show flie 11 NET NEXT FEW HS ARE BUYING MONTHS i you are going to buy many new things in the next few months but the kind of a buy you will make will depend on how well posted you are on the thing you want and how ilow well posted you are on oil the stores which sell that article the way to be posted is to study advertising study up what is advertised so that you will get your mony s worth L e aja Z 1 7 you do not have to go out of your home to get the best pos sible information you can learn all there is to know about ev grything ery thing offered for sale by reading newspaper advertising j f H many people get the wrong idea about advertising there ire ife dozens of definitions but regardless of any of them adver is to you an opportunity to study learn and get posted on what you aie in the market for fail to read the ads and you buy blindfolded A slick tongued fraud can misrepresent when he talks to you but he doesn doean t dare lie in a newspaper because of the united states laws against using the mail for fraudulent purposes that s why a lot of shysters don t advertise in good newspapers there are good concerns who don t advertise that is true and they can not be branded as frauds it s just simply a sign that they are old fashioned and behind the times you trade with the store that invites you to do so by its ad ver and you follow up those appealing ads with prices chich which talk volumes by trading with that store but another thought advertising pays and the fellow it pays is YOU that s not bunk its it s fact good advertising informs you keeps you posted on values prices and on all those things you must know to buy effectively you will read up about them become posted and some day buy that s why advertis ing must repeat because you haven t made up your mind just yet to buy today you want more facts more urging by ads more details you will buy though and so the advertiser must keep it up si read the advertising in your local paper and keep up to date pay attention to advertising or you will get behind I 1 your newspaper this newspaper is the catalog issued weekly by the firms which advertise in it consider it as such read and study the ad calums which tell you what yau can b buy uy and at what price for advertising helps you make up your mind just as much as it helps the business man who pays for it it helps sales and it helps you make that purchase which you were going to make of the thing advertised that s why the merchant wrote up and paid for the ad see it in the light that it helps you and read the ads copyright 1929 inc reproduction prohibited in whole or part this town doctor article is published by the chronicle in cooperation with the delta lions club |