Show TAKING THE GUESS OUT OF BUSINESS by JOHN G LONSDALE president dent american bankers association ANKERS and busine a men err in abnot BANKERS not adopting more universally the tactics of ohp scientist when the scientist wishes to fathom the mysteries of the universe or re solve things into their component parts he calls to his assistance the magnifying power ol 01 the microscope there before him like an open book lie ile the secrets of nature which un john johng G lonsdale aided eyes cannot observe the uncanny power of the micro copes scopes all seeing eye has revealed countless secrets tor for the material and intellectual progress of humanity it has enabled us to study the processes of growing cells in plant and animal life trace the causes of disel o and successfully combat the mrs ot of man kind it has aided the engineer in his search tor for stronger aad and more service able materials giving us taller lighter and more sanitary structures and bet ter highways it has disclosed the defects in steel rails and brought us an era of safer railway travel it baa has added to the food supply of the nation in tact fact it has affect affected od favorably nearly every activity of the human race whether it apply to production dis trib ution or consumption in time of p ace or in time of war in the business and banking world economic research and analysis serve as the microscope through which w we are enabled to see basic factors more elearly and thus determine the causer iff of success and failure only recently li have we begun began to realize the full value of research and analysis and apply them in such a way as to ell the guesswork gues that was characteristic of industry a few years ago eliminate the guess and reach success might well be a motto for all of us |