Show phenomenal IN TRUST SERVICES by JOHN G LONSDALE president american bankers Q 0 phenomenal has been the increase 3 of trust business that statisticians cre re unable to keep a true record ot of its advancement baere are n now 0 w something I 1 like I 1 k a 3 active trust departments in 1 n banks in america while in 1900 only a tive trust departments had been established in becoming the custodians or the guardians ot of the property 0 of oth ers bankers as john G lonsdale sume what haa has been fittingly described as one of the most exalted human relationships ever created by law they become at once a big brother a big sister an advisor or a confessor sworn so iso to conduct themselves that clients ell ants will be won to them by their ability and integrity bhoj ands ol 01 lit a e children have re an education and have been started of off right in life through the trust departments safe keeping and guidance of the family estate number less widows have been protected from merciless stock swindlers many thou sands of business men have been re deved 0 of troublesome details in the conduct of their business through the creation of a living trust and still others have safeguarded their bus bust nesa ness enterprises through life ansur ance trusts tho the favorable reaction of the public towar I 1 trust department service Is not accidee t I 1 it may be traced jointly to the growing intelligence of the american p uple in financial affairs and to advertising to the world at large the merits of trust services ad ver used in a sensible judicious way Is necessary a power that has ac complis hed much food for humanity among the detailed services ren ran dered dared by a trust department the one that seems to be winning favor the fastest Is the life insurance trust lite life insurance Is the quickest known way of creating an ait estate in reality it at af fords the possessor the opportunity of setting up a positive monetary safeguard tor for his family and then paying tor for it on the installment plan A married man Is not fair to his family if it he falls fails to carry life ansur ance I 1 would say to the young man buy insurance before you buy the ring and to the young woman I 1 would say marry no man so thoughtless ae as to scoff at life insurance |