Show ADS COMBAT FIXED HABITS THE HE american standard of i living is the highest in the wor world id one of the most interesting things about it is the fact that the public seldom takes the initiative in demanding new and improved products it has always been a man with a new idea something to sell who has made the improvements and offered them to the public through advertising gradually the public has accepted the new idea and a new standard has been established from which to start still further improvements prove ments our mothers and fathers gladly accepted crackers scooped out of a barrel into a paper bag then someone conceived the idea of crackers boxed in moisture proof p paper p e r trade marked and sold for five cents a package T the h e new idea was advertised verti sed t the h e public accepted it and a whole new industry was created this conception of advertising as the most economical means of offering a new and better idea to the public explains many so called f failures of advert advertising isina such failures are du due e to the fact that adver advertising using is often used to offer alidea an idea product or service that is not interesting to the public or because the new idea is not kept before the pub lie lic for a long enough period of time for consumers to thoroughly understand and appreciate it twenty years ago a large insurance company spent a large sum of money offering a new type of policy results were not satisfactory and the officers of the company said advertising of insurance is a failure and we will never spend another penny in advertising it was later learned that the policy offered in the advertising was not popular and f five ive years later had completely disappeared from the insurance business bell Syndi syndicate cote service |