Show turkey authority stresses national advertising for turkey industry cleveland ohio stressing the need tor for advertising americas turkey industry on a national scale to educate the housewife on the real excellence and economy of turkey meat mr herbert beyers general manager of the northwestern turkey growers association of salt lake city worlds largest turkey cooperative told how this could be accomplished plis lied concretely in his address on trends in turkey production at the seventh poultry congress and exposition in session at cleveland august 5 suggesting immediate action to compete with nationally advertised mutton and large beet beef chicken and other meat interests mr air beyers told the turkey delegates that the job could be effectively underwrites at a small cost per bird the nationally known knon turkey authority stated that such a campaign could benefit the industry by increasing merchandising efficiency by telling the consumer that turkey meat ineat is always available that it is one of the finest foods and that it now is a comm commodity ad and not a luxury ile he said the campaign would leap a big return not only in cash to the growers but in stabilization of a groN growing ving industry |