Show BANKERS association stimulates advertising the american associations advertising department reports rapid progress of the use by banks of 0 the informative bank newspaper advertising prepared by it tor for members to assist them la in rebuilding public confidence and good will in their communities the central theme of this advertising service deals with the essential line ot of economic sad and social nodal service that all sound banking inherently renders the depositor and the public the report says bays showing that it la is not banking laws which make banking useful and sate safe but that fundamentally it Is honesty and skill in management under private initiative the advertising department Is supplying about a thousand members ot of the th association with newspaper and other advertising material the newspaper material totals about advertisement verti annually the growth of the tb work ot of the department Is shown by the following figures agures on Septem september bir 1 1934 the number ot of banks being a served regularly each month was the total number on april 1 1935 was sa an increase ot of regular subscribers bers or 49 per coat cant in a period of seven months |