| Show V n 4 1111 HIM n I 1 ia 1 g qs V to show foods at chicago fal fair y SALIENT feature ot of the A great century ot of Pro progress gresa international exposition at chicago which opened its gates to thal th public on the first of june la is a showing of what science and industry have done to improve the conditions governing food and its distribution these conditions in elude clude quality cleanliness variety palatability and convenience science ence and industry have made immense strides in fit these directions during the last few ew decades nud one ot of the recent industrial tendencies has hag been to gather under one administrative control a group of the pick ot of the beat foods with which vilich the public la Is familiar that to 1 what general foods bor corporation po ration has done and the reason why its exhibit in the impressive agriculture and foods building Is always crowded Is because this exhibit includes udea well known and widely used breakfast foods gel gelatin atins cake flour tapiocas tapi ocas chocol chocolate vAe cocoa coconut decaffeinated coffee maple flavored syrup coffee tea baking powder bottled pectin tor for use usa in making jams ami and jellies high grade salt treated frosted foods food and many more there are an eighty general foods products product in all including even kid aids to t washing and ironing an anuial method an unusual method ban ha been adopted to make clear to the manned maed crowds crowd just how bow these toads foods are produced and la in what forms form they are ar presented to the public on one on of the largest revolving stag ta gesTer esever built general foods to is presenting sixteen scenic productions featuring each of at its it nationally advertised prod acts and toning its dramatic story lory through a variety of highly interesting and unique mediums elot eight of the performances are given simultaneously tor for a of two minutes e he other eight t 0 o e on OB tor for th same length of following an of COVAS cond so a person standing la before one cai caa ca i seethe see the entire sixteen shows by merely standing still because ot of the lue revolving mechanism chan cha ism nisin this has haa proved an admirable piece of 0 forethought as it would be ba difficult diff cult to circulate drori one stage to another in the dense crowd As each of the allows is completed sliding panel alara aluminum illum doors close amid a splendor of changie chang ii colored lights doused oi used on the arout of the stages at the tb same time gigantic packages in lull full relief relict towering ton ten feet above the stages move ja in review until the beginning ot 0 the next series of shows multicolored multi colored spot lights play on these cartons which are brilliantly lacquered as they are in motion these mammoth packages when stati stationary serve to identify tile the show allow going on below them products and photographs large display cases framed in curved glass and brilliantly lighted contain interesting arrangements range ments of these principal products and of approximately fifty other brands manufactured by the various cameral foods units lining the backgrounds of 0 the cabinets are photographic murals of 0 appetizing food subjects dishes of cereal and fruit jelly beverages cakes pies salads desserts and many more the cases are located at the bases of massive illuminated columns halt half of them rising to a height of thirty live feet these columns are twenty feet apart and a triple tier of 0 aluminum discs tops the columns and supports the structure overhead architecturally the exhibit strikes a fresh modern note in beauty color and lighting linh ting effects it is appropriately ninerd to the modern spirit which characterizes the exposition A co 0 or pheme heme of orange vermillion ver I 1 lack hack and aluminum is emphasized throughout the structure turc the ilie floor surrounding nc the th space kutck meas ures urea two is 13 covered with a at 0 puli tied brass A monster cook soo boo r at the north end edd of 0 the the new general loody cok co it book which has proved il s sj io ular with american hoba houshi nav A iv s is belag bc lag dk played aud aid sold A large larce reproduction ot of tse toe opi co book with its pages collit hilti turning is located above tue dia play pud aud shows wo aen tile the many worthwhile t alit 0 ot fared in the book four experienced loma home economic experts as socia soia ted with tho the co company bailys 3 ca consumer 11 service bervice ere are E re in charge of 0 these cook hook book activities in addition a dozen ceclie booklets regularly distributed by the company tree free ot of charge are being displayed and offered to visitors who wish to have them mailed to their homes at the south end of 0 tha ima a graphic story of gelerak zo EOD as an institution la Is told in large lare photographic niu rals A map and pictures show allow the locution location of tile the companas comp anys various plants and aa 1 divi division Blon district and guldi itrice 0 offices fil te e a its in anut a c t uri rig a alij nd research activities the work of 0 its consumer service department and its ita service to various trade groups quick frosted foods too adjacent to the cook dook boole booth boat ud occupying a prominent loc lion stion at tle the northwest corner of 0 the exhibit quick frosted foods the companas comp anys newest development are lfting shown and denton demon st rated the cowL lete line ot of foods meats to its poultry seafood ve vegetable eballe and fruit comprising some sixty ie lw ire included iu ill this exhibit A balcony r sr r me entire length leneth of 0 tue tee exhibit is beau being g used ni as anoil an occa lice by th com fair rei M binel and serves BS as tor for gei cei roods foods guests and organ izat |
