Show NEWS maws STORY wholesale replacement of 0 former chevrolet models with the new 1928 line la Is now under way by the hertz corporation one ot of the largest fleet users of 0 passenger automobiles in ill the world which controls the operation of automobile rental stations in more than represent dative cities in the united states anil and canada according to advices advises received here from chas W litsey operating vice president and general manager 0 of the hertz organization with headquarters at chicago I 1 replacement of old models with new ones la is a regular periodical event with us made possible by the extreme popularity ot of our chevron ets sald mr air litsey this abia means that they are almost constantly on the road and as a result they pile up a tremendous mileage total at the end of 0 a year in addition their low initial cost and economy of operation enable us ua to pay out in hertz mileage our fu fill lin vestment within twelve months despite the fact that our chevrolet rental rates are lower than on any other oilier make ot of car in our service during 1928 practically all former chevrolet models will be replaced with the bigger and better line in order that ful advantage of the added features in the now new car may ile be available tor for hertz patrons more afore than chevrolets lets are now in ill use by hertz stations and this number ber wil be considerably augmented during the year because of 0 the insistent calls tor for this make of car we have used chevrolets lets in the hertz organization consistently since out our inception they now make up approximately ono one fourth the total number of cars in our service tile the hertz rental stations now have on hand the complete line of 0 chevrolet passenger models to meet the demands of our customers the sport cabriolet and the coupe are overwhelming favorites among business and profess professional lorl il people the rear reck feck passenger or luggage compartment part ment on oil tills this type of car plays a big part in their selection the larger types combining beau ty with performance are in high favor tor for evening engagements and weekend week end trips while those who take advantage of 0 our weekly rate plan for extended out of town business or vacation tours select the type best fitted to their needs |