Show ClI CHEVROLET EVROL il NEWS STORY detroit 1611 atch ch sept 16 15 sustained demand and it growing list of orders has haa caused tho the chevrolet motor company to increase heavily its production schedule luring during september the schedule revision involves an increase of more than 16 por per cent over tile tho production program originally planned for september the new schedule culls calls tor for motor cars and trucks in september a choy chev record tor for that month and only less thin than tho highest production month in the history of the company hoth both day and night shifts emits nave hato boen been augmented to maintain the now schedule ache dulo the company shipped cars to dealers on an aug 31 establishing tab lishing a now new record higher than the largest previous shipment for one day the company which recently made its two millionth car attained during august a greater production thus tar far tor for 1925 1926 than the entire production of 1924 several factors have contributed to the unprecedented demand according to C E B dawson assis assistant trint general sales salea manager of the chevrolet motor company the august I 1 reduction ot of 40 to 50 in the closed model prices together with the announcement of the improvements on all models caused a still further increase in the unfilled order list said mr air dawson the greatest demand at present appears to bo be for the chevrolet coach increased popularity also has been gained by tho the new utility express one ton truck which has replaced the former truck of the same name another factor in car demand to la the rapid economic recovery of the south and tile tho southwest where purchasing power la Is now on a par with the remainder of the country see SAS sl l tl tt |