| Show american VIM bureau 4 V k IE 4 r k ie K 1 11 1 1 1 1 r 61 4 14 AP t E B heaton director of dairy division organization of 0 a national cooper co oper etive sales agency for the merchandising of dairy products la Is nearing completion ion the plan tor for the sales agency was presented to representatives occo of cooperative dairy marketing associations from minnesota iowa wisconsin illinois indiana and ohio meeting in chicago it was adopted and an organization committee was immediately named to complete the organization details heaton Is assigned the american farm bureau federation was requested to assign E D B heaton eaton II director of the dairy division of its department of operative cooperative co marketing to the task ot of directing the organization work mr heaton was so 30 assigned and started immediately on his task the organization plan adopted by the dairymen was drawn by the committee of nine appointed by the amerlean american farm bureau federation some months ago in developing the plan the committee made an exhaustive study of dairy marketing methods not only in this country but also in europe at the conclusion of their work their report took the form of a recommendation mend men dation atlon for a national sales agene agency Y their plan provides tor for the orderly marketing of butter cheese condensed milk and cream it provides tor for the federation of 0 operative cooperative co creameries crea meries and cheese factories into district and state groups these to become members of the central sales avney agency it provides for the membership also of pooling milk marketing organizations to market their surplus surplus products evaporated and condensed milk butter cheese and sweet cream the central agency plan provides tor for statistical and information reports to 10 member operatives cooperatives co publicity and advertising programs will he be inaugurated the big job ho however wever will be the standardization of dairy products and the creation of national brands all milk products will be handled through separate departments aid in financing member operatives cooperatives co will also be given the control will be based on a one man one vote plan in order to comply with the national operative cooperative co law the federations and association member will do the voting according to tanner farmer membership as of june 1 each year the executive control of the central agency will be a board of directors composed of 35 members elected by districts on the basla basis of farmer patrons with equal number in each district speaking of the work of the committee of nine J T williams chairman says our plan will in the first instance create a national brand tor for butter which A will ill be the first step in a national merchandising program the merchants will find it absolutely necessary to handle this national brand once we get it advertised and introduced in the way we plan the individual states will be allowed to use this national brand and the butter coming from these states will be marketed under the name of the company which has produced it with their name imprinted on the cartons carton committee of twelve the organization committee of twelve la is as follows chairman J T williams president milk producers marketing company chicago ili secretary E H B heaton eaton II director of dairy marketing american farm bureau federation 58 east washington street chicago ill II 11 13 nickerson elk river minn secretary of the minnesota co opera tive creameries Crea meries association inc and vice president of 0 the twin city milk producers association W F schilling northfield eld minn president resident of the twin city milk pro dubers association 0 Bechtel helmer waterloo iowa secret secretary ary mad manager ager 10 iowa creamery secretaries and managers association B F r sheridan fond du lac president of the fond du lac county farm bureau F G plymouth wis general manager wisconsin cheese pro iro dubers federation 0 II 11 georga indianapolis ind secretary of 0 the indiana dairy marketing association and director or of dairy marketing for the indiana farm bureau federation john D sillier miller west forty sec ond street new york city vice president Dairy mens league operative cooperative co association inc E D wald columbus ohio director of operative cooperative co marketing american farm bureau federation samuel it II guard director of information american farm bureau fedoration federation era tion |
