Show THE advertised 0 there was a big manufacturer who did riot not belleve in ili advertising ill put that extence into the article or keep the price down he said but an adv ertling man later showed him that his competitor who advertised extensively was gradually getting the I 1 business and selling a better article at a lower price how can he do it here are my costs he must pay as aa much fir clayir and tor for everything else that goes in to make up the final costs it if the product as I 1 do the manufacturer aoun but the advertising man was not baffled yes but that Is only part of the story your competitor by adver keeps business going along on and even keel he keeps his machines busy all the timo time he cosent have to lay jay ott off his bis men at frequent in ter vals lie he has added to his hia business without being forced to enlarge his building or buy new mak machines hines or in other words increase his bis overhead ex benses thus in this little speech the advertising ver er man told how the consumer benefits by intelligent advertising |