Show why you should trade with willi firms finns alio advertise lt it is folly to consider that tile consumer pays for t alie ile advertising any more than lie pays tile rent the clerk hire the proprietors living expenses etc tile dij firms nis advertising makes it possible for the consumer to buy better goods ut tit lower prices because it creates it and nd continues to increase alie linns sales pales where other expenses do not tim the firm that advertises believes in more inore sales on oil a in margin argin whereas the non advertiser may chay figure greater profits on oil sales that happen cappon to come to liim |