| Show advertising and what it Is advertising is telling the people the masses who you vou ar arc what you are what you are do ing where you are doing it liow how you are doing it what you have li av 0 to do it with aoi and in fact all about it the more inore people know about y you and your business the moro more they will patronize you the more people know about abou t the goods of any nature you may bd ba dealing in the more of your yolly goods they will buy of you advertising is making kno known w t 1 to y your our possible customers who what when where and the how W of yourself and your business let others know you as you would know them 1 l advertising or oi some kind is absolutely necessary to ebery every 1 ni merchant or cliant and add business man ro no matter how large nor how small it a business you may be cond conducting ii ct you should invest it a certain per cent i in advert sing isings advertising should be don consid sid ered as an investment and note as an expense it is just QA as i ne 1101 bessar essary ic y is the baying of meran ati addise dise merchandise isi is bought to sell and the best way to sol jil it is by advertising after it your P profits depend upon your business and your business d depends e 2 r upon your advertising Prin printers tows ink is alie the sent seat of all advertising to believe in print eral era ink iu ili to believe in increased business if you have not used 1 printers ink successfully it is not the fault of the ink but in the method of applying it this is conclusively shown hown F by the large department stores and mail order houses they use a liberal dab of printers and keep everlastingly at it and why because they have what the che people want and they want the people to know dohnt alia t they have it mr business man alan I 1 you have what the people winit want and it is up lip to you to tell them that you have it use printers ink you can easily compete with the mail order house if you just let the people know that you ca can u fill their wants from your stock and they can see what they are buying people get tired of coming around and ana asking you if you have this or if you have that tell the people what you have and they will come to you for it how often have you heard people say why I 1 know you liand handled led that when perhaps you had carried it in ill s tock stock for years and condemned it b be gt 1 cause there wix s ut no c call fall for it |
