Show FOR MAIL ORDER EVIL in a well written article in the Ainer american idan pross press by mr goo geo J shultz of tile interstate grocer of st louis lie he says it is up to the country newspaper to divert trade froni fro in the catalogue house by croat eng it a public sentiment in favor of home borne I 1 trade with tile active cooperation of the country weeklies aies lie be says 1 I feel certain that tile the mail initia order house bouse could be checkmated check mated in a very short time we do not believe the country newspaper is responsible for tho the spread of mail order evil or that the responsibility for checking it rests wholly with the rural press cooperate co operate with what with whom mr lnor shultz doubt less lias has the country iner merchants chants in mind but lie ile would have come collie nearer tile the mark if ill he had urged tile the county merchant to cooperate co operate with the country newspaper butler bros hit the bullseye some soine time ago when they advised the country merchant to tight 0 ohp devil with fire that i is S to advertise advertise advertise they maintain that the country merchants can call sell aa cheap as I 1 lie mail order house if they will they ad divise him to keep the alie catalogue 0 of f the mail order house on liand hand and alid let the public know lie ho will vill meet its prices by advertising in the newspapers of course no wide awake in merchant erchant would advertise the mail order house by a standing noice in ill the local paper that he will their prices he would select tile the leaders from their lists and advertise them at A the same saine price or a shade bade s lower 4 it is perfectly proper I 1 fur for the press to appeal to lo local pride and interest but it will ho be loves labor lost unless miless the country merchant merc nant loes does his part comparatively ively a very vcr y niall number of farmers are dependent on a local in market arkel or concerned about the prosperity of their nearest town the majority have to sell in distant markets and they can s see e a no reason why they should not buy away f from roni homo hoino when they can do it conveniently veni enly and cheaply clie aply OVE MILLARD COUNTY M pa it C N T UP 0 DATE see the ad of the ilie stevens mercantile house on oil fage age 8 of tins this paper there the public are not only asked for foi their patronage hut some conle of their most seasonable lines are named and still better the prices are stated that is 6 the clio way and the only winning way and mark it the county merchant pursuing that course will noi lot have to sit down and she shed tears over the mail evil and while antiquated and unprogressive gres sive concerns suffer sauer tind nd vanish the lie fittest W will i I 1 I 1 S survive U r we agree entirely mr al r acl 1 l z th that at it is good policy vol icy for the local newspaper to advocate homo home trade it should mike the paper popular with tile the home merchant and increase advertising but to be effee effective five it must inive have the zealous intelligent operation cooperation co of the country merch merchant atit himself if ills his policy were liala as progressive as that of tile the newspaper we would hear little about the mail order evil A news item in ill last AMERICAN PRESS says retail merchants of tile west have declared war on oil the cat aggue house of chicago what m ghods they propose to use we do not know we are sure fiey will I 1 have the 1110 operation cooperation co of tile the country press in any legitimate fight they propose to make inake tile the whole question resolves itself into this the country merchants must sell as cheaply as the catalo catalogue guo houses ana nicol lyl iet 1116 public klov it il by advertising adver preferably III in the local newspaper |