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Show VISIT ANY LIVE TOWN Visit any- live town and you will find that the merchants ol the town are good advertisers. Not one of them, but every merchant mer-chant if any consequence in the town is an advertiser. As a result of the combined advertising, and many good, well written advertisements filled with 'prices and good sales argument, argu-ment, there is attracted to the town, a regular host of buyers wh j spend their money for merchandise the merchants of the community com-munity have to sell. A survey of the town will show that the advertising ad-vertising is not left to one or two merchants to bear the burden of the sales promotion while a large number of free riders sit back and attempt to reap the reward of their fellow's enterprise. Every one advertises. Any community that has a group of good, live merchant? who advertise with well written ads and back them up with the merchadise and modern merchandising methods is going to grow and prosper and business will continue to get better and better. Judicious, liberal advertising is the surest insurance again.-t slow business and town retrogression. |