Show i 1 DOES HOES JACK SI SEARS nS GET PAID I I The following very Interesting item is clipped from the American Press official organ of the Ameri Amerl- AmerIcan American can Ican can Press Association Inasmuch as asI I the said American Press is published in the interest of weekly we make no comment at this time We are sending a marked copy to I Mr 1 Porte Perhaps he will be glad to answer the questions asked The American Press item follow It has remained for the treasury I department twelfth Federal Reserve district war savings organization ito cap t the e climax of or open effort to get get advertising from tram country newspapers newspapers news news- papers through the back door of free publicity Fancy this in the tho name of the United States government TREASURY DEPARTMENT TWELFTH FEDERAL RESERVE DISTRICT WAR SAVINGS ORGANIZATION Salt Lake City Utah June 30 1919 I To the Newspapers of Utah For some time Assistant State Director Director Director Di- Di Di Di- rector Moyle and myself have been trying to arrive at some method of publicity for W. W S S. S S. S that would be attractive snappy and just what the papers would want and could publish publish pub lish yet be of state interest As at the state convention convention convention conven conven- tion we cannot spend money for display display display dis dis- dis- dis play advertising as the vouchers will not be recognized and paid by the federal government It is 15 not our fault and we want to do it ft but hut are helpless under the circumstances I After Atter considerable thought we have decided to try tryout out a weekly u ca car I wan service lu w mo toe newspapers ana anu have hired Jack Sears Utah's noted cartoonist to make a series of at cartoons cartoons cartoons car car- especially for Utah and only incidentally for W. W S. S S. S The topics will be timely and interesting to the people of the state So starting week of ot 6 12 you will I be e shipped four cartoons every four weeks with dates of release and we hope you will wUl like the idea and find the cartoons so timely that you will wilt print them Yours to encourage en en- encourage courage thrift R. R T. T PORTE Publicity Director Publishers w who h o breathlessly I Awaited waited the arrival of the first series of or cartoons were soon relieved of their suspense The cartoons ed ted four tour of them And this was not all With each picture was sent about two sticks of ot descriptive matt matter matter mat mat- t ter r telling the tho observer in clear language language language lan lan- guage just what the picture was all about And so the combination was waa perfected The reader who saw the picture before he saw the tho type matter matter matter mat mat- ter and wondered what it meant could read the text and find out while the reader who first read the text and aud wondered why it was published pub pub- could look at the picture and find the answer to to that However let us not be bo critical of or orthe the work but rather consider these paragraphs from tram the second letter sent Bent to the publishers by Mr Porte along with the cartoons To the W. W S. S S. S Boosters you will find proofs of the tho first of at the series of or cartoons cartoons cartoons-by by Jack Scars which we are going to ask you to print Please run these at the tho right time S By Dy running them at the proper prop prop- er time their timeliness will 1 bo be 0 r much enhanced With the cartoons we are sending you short articles touching on the tho subject of the cartoon and also something something something some some- I thing abut Thrift and W. W S. S S. S We believe these articles will be worth printing as well as the pictures Remember that the country papers papers papers pap pap- ers owe considerable to W W. S. S S. S asIt asit as aa It was the money received from rom their advertising last fall tall that enabled your officers to put over the legislative legislative legisla legisla- tive tl campaign from which you OU are arenow arenow arenow now benefiting It Is true that you gave more than an equivalent but without this ready money your officers officers officers cers could not have done the work or secured the legislation For this reason reason reason rea rea- son as well as for the reason that teaching thrift In itself is worthwhile worth worthwhile worthwhile while your whole hearted support should be given to W. W S. S S. S There are one or two other reasons which I will some day tell you Both Mr Odell Mr Moyle 1 and myself wish we could give you some display advertising but the powers higher up refuse to pay such vouchers and there you are Dont Don't blame me but take it for Cor granted that we appreciate everything you have done and are doing and want to todo todo todo do what we can for tor you in return Let me know what you think atthe of at the cartoon artoon idea and i if it is a good thing R. R T. T PORTE Publicity Director May 1 we ask Mr Porte who seems to sense the unfairness of his proposal proposal proposal pro pro- these few questions i Referring to the statement in letter letter letter let let- ter No 1 We have hired Jack Sears etc may we ask If It we are paying Jack Sears or does the department department department de de- refuse to pay vouchers for him Also Mr Porte are you OU paying for forthe forthe I the engraving of the cartoons and ancl for the Hie printed matter that aCCO accompanies lI l- l I panics them or does the department 7 refuse to pay vouchers sent In to cover this expense All AU of this machinery Mr Porte seems to have been organized with the object of obtaining advertising and it would seem that neither you rou nor the cartoonist n noV nor r the printer 1 nor the engraver nor all of at you put ut J z together can deliver this i but that the only person who can deliver deI deliver de de- deliver I liver it is the newspaper publisher Under these circumstances does It not seem strange that th the the powers higher up refuse refuse to to m- m ly Iy the vouchers that bring a dollar to the And there you are Mr Porte Porto The have luwe been there for fora a very long time It even costs them money in labor white paper overhead overhead over ver- head and many other items to re remain remain remain re- re main there |