Show AND NOW THEY ARE COOKING TOBACCO TO MAKE IT BETTER For Foe a good many years The American Tobacco Company have bave been conducting a series of experiments having as their object the improvement of s smoking tobaccos And it t is interesting to know that one of the greatest of their discoveries was one of the simplest and that was that cooking or ort toasting og tobacco improved it in every way just as cooking most foods improves them They took a real Burley tobacco grown in this country to toasted it as you fou would d toast bread moistened it to replace the natural driven off by toasting made it into cigarettes called them LUCKY STRIKE the toasted cigarette and offered them to the public The result has been the ever created for any tobacco product ina in a similar length of time The change produced by toasting is not only most wholesome me but t the e flavor i is greatly Improved just juntas justas as cooking Improves meat for or example |