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Show DOES IT PAY If you want: still another answer to the old quest "Does advertising pay?" reflect on this: Wasn't it adver tlsing that made the Victrola Dogjfamous; didn't it put Sozo dont and Pebecco on your tooth brush; and a Gillett Razor ii your hand?" "Didn't advertising put.. an Arrow. Collar arouni your neck?"" "What-was it that-built .up .the greatest earner business "irr the world but the shrewd advertising ability" o George Eastman to invest more than any competitor in hi line had ever dared to dream of, and today, "If it isn't a KODAI it Isn't an Eastman." -''' ' Aspirin, Campbell's Soups, Swift's Hams any ai;d al of them are like the train it's going, but don't shut off th advertising power. ..riAndif it Is shut off, Just like the locomo tive, the train that business is on comes to a stop, and the othe train, using full head of advertising steam goes right cn pas you getting the business, that is be got by good, effective adver Using. , , . The writer of this paper never picks up a national maga zine but that he studies the ads with' as much keenness as th' reading matter is read. There is an appeal in advertising-whether advertising-whether on a small local scale, or in a nation wide campaign It is that appeal that makes trade for the local merchant wh tells the people- that he is carry'hg that, stock of national!, advertised goods. ' ' 1 Quantity production and extensive advertising make-for make-for higher quality and cheaper goods, yet better goods. This seems an anomaly the more you spend the cheap rr the thing becomes, but it is so. People say, "Just look wha' I pay for when I buy an advertised article all that big ad u the Saturday Evening Post at $16,000 a throw!" Yet, the big volume of trade, under fierce competition on a non-monopolized produet, with a huge fund for advertising, advertis-ing, and getting the article out cn a largo scale, give the makei a better article and cheaper. For instance, I buy Bond Papei by the many thousand sheets. That bond paper is used tc make envelopes. Why not make them up myself and save: Just try it. I can buy the machine made, quantity produced envelope cheaper than I can make them up from the raw, ant not even count in my time. Let us take a Kodak. Why no' make one yourself (keeping away from infringing on a paten right) and save to yourself that huge advertise fund spent ev ery month? You'll soon find you can't do it. The wondrou machines they have put your hand work all out of the race en tirely. It is a constant bone of contention, that advtrtising which brings bigger sales and more profits, enabling you t build a bigger and better machine, makes the product cheaper But it is so. If it wern't for advertising, and "Big Business,' you and I would be back to going to a litle cobbler and havinf him make us up a pair of very ordinary shoes at sixteen si moneons per; or toting a bag of flour to the mill and wait until un-til he'd ground out that little jag. The tendency is for big and bigger business, bigger and better machines, and more anr more advertising. And advertising pays the merchant wht uses it. It is so. And competition (outside the field of patent right monopoly) will keep it so. Locally the merchant whe turns his stock over the oftenest, which usually good advertising advertis-ing helps him to do, will sell the best quality of goods, and a( as low, or a lower price. Competition will see that he can't long remain above the market. We all are influenced by advertising, ad-vertising, and we employ it to influence buyers of our product Advertise. Use advertised goods. Buy from advertisers. |