| Show L. L BANKS L KS HELP l. l B Bankers and business men are are- beginning to re realize that the general is in need of a better understanding of just what servi service C Ca a bank can render the average individual as well weIl as how howit it actually t to aid the community in which it is ed In other words the needs deeds to be shown that the bank is just as much a part of the community's daily needs as is the grocery store Too many people are unacquainted with the functions of a bank Too many have long misunderstood or have failed to comprehend the real reason for the existence of banks This is especially true among the younger generation though we must admit that banking is now better advertised than ever be- be fore The great extension of our credit system and the payment payment pay pay- ment of bills by check as well as the financing of farmers and business activities has given the banking business a new meaning meaning mean mean- ing even to those who do not make use of them for their own c or the safety of their money But the general public needs to know more about banks and encouraged to patronize them more The younger generation genera genera- tion needs to know Inlow that it represents the habit of saving the most beneficial h habit bit that can be the taught basis of more big I men of solid worth than possibly anyone any one other factor And the community as as' a whole needs to know that the bank is a business business bus bus- iness need formed to make malte a profit on legitimate charges for interest exchange collection fees escrows eta ete etc And that thata a bank lends first its own money then its depositors and that no bank is stronger than its community and its shareholders A failure of the community usually brings down the bank A a failure of its biggest stockholders acts The first and Jand greatest asset to a bank is short time loans conservatively a made ade and scattered no big loans in one place but a lot of littie little lit lit- tie tle loans And the worst danger it can confront long time loans on real estate Do not expect the impossible of your bank it is no stronger than you its depositors are plus its own little modicum of cap cap- ital Support it Bank at home Help it And stick up for it And make it a big and prosperous one Banks act they reciprocally benefit you you-So benefit them 1 |
