Show MIXED WHOLESALE AND RETAIL MARKETS- MARKETS TO SOLVE PROBLEM OF COST OF LIVING 3 A 4 4 n a. a S Farmers Farmers' Public Markets Shaped by Local Needs Prepared by the United States Department Department Depart Depart- Department ment of or Agriculture In attacking the cost of living problem problem problem lem through local public markets communities com com- communities might well give ghe heed hee to definite definite nite underlying principles that are known to apply to such marketing In in- Unless one Is familiar with the flow of farm produce from the country into the market basket the time distinction between farmers retail market and farmers wholesale market market mar mar- ket is not drawn but both mn may be I called calle a farmers market an and pictured pictured pictured pic pic- as one and the same In their operation and function Some communities have bave tried to change farmers lanners' wholesale markets into retail markets where the housewife housewife house house- wife could fill her market basket with purchases made direct from farmers I always at a saving These attempts have usually re recited In failure and a adeal adeal adeal deal of friction between the public the farm farmers rs and officials because accordIng according accord accord- Ing to city marketing marl men of the bureau of markets United States department deportment of agriculture the farmers' farmers wholesale market is a ver very different Institution from a farmers' farmers retail mar mar- ket Wholesale Market A farmers' farmers wholesale market draws to it pro producers who specialize In truck crops and fruits and who count on I hauling corn potatoes tomatoes ap ap- ap pIes ples strawberries or other crops In large quantities They desire quick sales In large lots after they reach the market so they can return to their farms an and the work of ot pro production Time to such growers is more valuable than the difference between what they get In wholesale quantities for forr their pro products an and what the they might realize by lingering long enough to retail their load in small lots at higher than wholesale prices Retail farmers' farmers markets on the other hand han l attract a group of pro producers who raise a small amount of oC fruit or vegetables vegetables vege vege- tables as a sl side e line Hue an and whose other crops do O not demand eman as close attention attention atten atten- tion as those of the truck raiser Often a former farmer who raises only a few vegetables vegetables vege tables can send scud them to a n retail farmers farmers' farmers farmers' farmers farmers' farm farm- ers' ers market In mixed lots b by a u member of his family who Is able to remain away awny from the farm long enough to dispose of ot these pro products to housewives housewives housewives house house- wives carl carrying market baskets The Time retail farmers' farmers market depends as much for Its success upon location as on an any other factor It must be convenient convenient con con- for the housewife while a wholesale farmers' farmers market nee need not be as centrally located because dealers have wagons or trucks with which to gather their supplies Farmers' Farmers wholesale wholesale wholesale whole whole- sale markets are an early morning InstItution Institution institution In In- starting business at daybreak day a break or even before while a farmers' farmers retail market starts later an and runs for fora a longer time This Timis of course may make possible a mixed retail and wholesale fa farmers farmers' Im I'm Irs market but In organizing organizing organizing or or- such a market it Is likely that It will appeal to different groups o of farmers an and that It will be he necessary to regulate the hours so there will be beno beno beno no conflict between wholesale an and retail retail re re- re tail business among the wagons or sheds Too Much Expected Although retail farmers' farmers markets have haye been urged In many communities as a means of reducing the cost of living JIving too much Is often orten expected of them accor according to men who have studied the problem and who point out that fIlat all locally raised pro produce uce especially the more staple crops such as potatoes cabbage onions and apples apples apples ap ap- ples represent ent but a small amount of the time total of such pro products consumed by city dwellers wellers the bulk bull of which is shipped in from more distant sec sec- Retail farmers' farmers markets do serve as an outlet for a certain amount of local produce var varying with localities localities ties that might otherwise be left on the farm or not pro produced uce by the farmer who depended epen c upon other sources of oC Income than fruits an and Any community contemplating the establishment of a farmers' farmers retail market market mar mar- ket should first make sure that there are in that community enough farmers formers who are willing fo tU haul their pro produce uce to market an and dispose of it in small quantities direct to the consumer operative Co-operative Shipping Clubs Simplicity of organization an and the fact that no capital Is required make male the operative co-operative shipping of live stock peculiarly a adapted apte to communities In which more complex forms of cooperation cooperation cooperation co co- co- co operation would be Impracticable Although Although Although Al Al- though not necessarily feasible in all nil sections especially those In which live livestock livestock stock generally is marketed In carload lots or where there Is clent stock suitable for shipment to market or 01 where the central markets are arc not notrea rea readily lly accessible nevertheless there are many cOl in various parts of the time country which would woul be greatly benefited b by such associations |