Show cg TRADE 7 7 acres Irrigated in Salt Lake County with all aU Improvements improvements improvements improve Improve- ments including 6 room house strictly strict strict- ly modern wi wh a II H. A A. heat and coops coops coops' for 2000 for property close to to Hinckley Hinckley Hinck- Hinck I Ifor ley not subject to drainage district I lien Write Miller Viele Salt Lake I II I Box lx Ix I I u hUu U u I D Dr E. E B. B Farnsw Farnsworth rth I Dentist I Crest rest Theatre Building Delta Utah I. I II I Ii I i PURE 3 I I I I FOR SALE I QUALITY I MARKET I t iTZ 1 You ou dont don't on nee need needa a ml million ion r to enjoy rich mellow OLD R. R or s 's fur furious action A S y 4 41 1 r r Y y S YOU'LL FEEL LIKE A MILLION WHEN YOU ASK FOR Q Qt 6 63 Q M tb Quaker I Pt 6 t Pt 1165 STRAIGHT BOURBON WHISKEY THIS IRIS WHISKEY IS 4 1 YEARS TEARS OLD 86 PROOF THE OLD QUAKER COMPANY IND 1 L 0 IJ t o i i. i I I j I. I Except for these advertising pennies which pennies which you I s 1 t. t P v u a t remember saved you money on your grOCery grocery bill billt bill bill- J. i this is newspaper would cost you two or r three or five times tunes what you paid for for it I 1 f r P n n Y j Theres There's s no magic about all this Its It's just an American brand of penny pinching A long time ago ngo we learned that one automobile made by hand cost costI J i 0 p CD I 41 I P B tP h e five five or ten thousand dollars whereas a million cars rr u 9 rJ a n 9 dred if if the they or Y so were apiece made and sold sold- so of sold cost cost only five hundred hundred hun lI ri j i. i 6 By NORMAN CHANDLER Chairman BOO s J r tJ TET'S ETS ET'S say it costs your grocer grove r 25 Making and nd selli selling all the things we need is a aI I to open his store each morning sort of habit In in America A rather good habit I feel With that he can pay his rent his But in all this thinking about helping you to ge gel light bill his clerk hire the most mst for your money lets let's not forget t about your t How your grocer gets ets that r 25 25 i is ig very right to earn and spend and liv live livo in free America important to you If he has f fifty ty customers cus cus- You keep that hat right through your ability to pick pied today he must find some someway way the the right men and pass the right kind of laws to make a profit of half a dollar from l I each ch But if he can manage to find two handled 11 und ed customers he can W A J t- t l HO CHANDLER break even if he makes only 12 I A r cents on each cach one u- u ti- ti This may seem like pretty simple arithmetic tic However theres there's an In il if ilin in it it If Jibe he can find the extra And since since you learn who to pick and what lacy customers He could call caU them on the telephone telephone- o o approve through the newspapers you can see sec hoer hOll at a cost of five cents per call Or he could write it is to have good newspapers J t them em a Q penny post card or send them a letter Some Sam If If y you u want t to de define nc a good newspaper yo C c will respond some won wont t. t it is IS one which is free ji i 11 ny ay IS to bring you al aJ all si sides o os oJ 01 en s L tt- tt t Then he lie discovers n a way to send a message t I Ia very question free to give you bo both h the good oo aai r a hundred prospects for a s single penny He ji jl Ji he bad news about what is going en eo around rund yuu buys a ad and tells you and all yo ye Trying to decide Low u t- d S newspaper much such sach a 3 rc r- s-a s P r neighbors about his plan to save you money g. g north to you ou is like tr trying i to put pu a price tt r on 01 j you yon better values and better service service bertyl berty And And I think you'll n agree that tha cur liberty Now aw the funny part about ell all this is that ti t. md Ind o our right to govern ourselves is a bis bix un P-un a i 1 l' l penny per hundred he pays the nc paper is worth In in a 1940 model 1940 el world makes this newspaper end md every other paper po paw paw- Advertising ray ry he of reporters OTEs The Tho purpose of or r re uta w veaty illy Iy u o 0 I in Europe and Ada t 3 the for n 1 paper and advertisements advertisement is to mate a In an n HV u JI L Link l ink the cost of wiring 2 J you U the b baseball scores the American bu Inos better Your j ia-j v u I UP or reactions will wilt be appreciate I J 1 k h. h 01 h h. h t M s sp pcr p a ocr cr i imar i iL v L o mar market k et reports t the h e lct h t m s in Washington h. h an and d ushers JIllion and Doll It Irr If e ch w r I J rc- rc b ho 0 core cor- cor D e K an and d co 5 1 m in cuo Wr ua v 4 err r f CLr li ID tp p. p r |