| Show A COURSE IN ADVERTISING A course in advertising that this writer is taking says Study the ads in the great national magazines the advertisers pay from a few Cew hundred up to several thousand doll dollars rs for each ad Each word costs them a considerable sum Hence they pick select and choose those words for forthe forthe forthe the most forceful the best the e most I applicable for the subject So study I th their ir ads take them to see how I they tick Then try to write re them I and compare your own work with I what they said It will be great training train train- ing I For Instance pick up one of the big weeklies What cunning choice i of wo words woods ds Each one was selected for forI I just what it says No other words ex- ex fit The reason Is words cost costI I money to use lots of it and they 1 took exceeding care not to waste money on wrong words The writer of this bit studies the words in ads He tries to see how much better that agency man chose his words than he himself could find expression It is a study Like sending a telegram to a distant distant distant dis dis- tant point at much cost cost cost- the words will be selected chosen weighed I Just so does the advertIs- advertIs I er An ad nd costs money in the big nationals it costs lots of money And I no mistake will be tolerated that the money is wasted on poor choice of I words I Conscription does not mean that the young oung men pulled are to be kill- kill I ed maybe a year of training will lim- lim I it our own present need if we can aid aidI I j i England to win I The training of soldiers of indusI industry industry indus indus- I try that is the workers on lathes es planers air craft craft craft- is just as important Important important tant to our need as training actual I soldiers We Ve need workers and we must them in output The man who enlists as a worker in a factory is just as much a defender as the actual soldier Preparation of one may result that the other may not notI I need to be called Skilled workers right now are arc our need I The Administration Is standing firm firmon firmI I Ion on its viewpoint on events in the Or Or- The surrender non-surrender of England's I fleet even in surrender otherwise gives Japan pause Fifth columnists are even those who who talk against the government There are others actually trying to harm it I I and hamper it but the unwise talker talk talk- talk talk-I I er is only a lesser one of the same I kind and so branded by his fellow I citizens sorry that his bias Is that way Corrective measures measures should re restraIn restrain restrain re- re strain the man a agin gin the govern govern- ment ent I |
