| Show Courtesy Hart Schaffner Marx Co What Merchants at Eastern Universities are Doing to Get het Business And What Yale and Princeton Students Wear By Mens Men's Wear Fashion Staff t The great popularity of tweed suits with the upper class m men n re returning returning re- re re-I re turning to Prin Princeton eton and Yale I proved to be the most significant fashion note gathered at the campuses campuses cam cam- earn I of these universities in late I September These suits in Harris I Itans and other ther tweeds ran mostly to tans and browns and though the majority were in plain twill weaves quite a few checks and I plaids were seen In packets both plain and belted backs were lar There were so many more moret t lri tWeed eli and hr rough rp gh fini h f bric suits seen on the opening days of the fall term this year as compared compared compared com com- pared with twelve months ago that increased activity should de develop develop develop de- de this fall in tweeds and to a certain degree in cheviots all over the country Worsted suits still have a comfortable comfortable com com- com comfortable margin over wool suits and in these smoother finish fabrics fabrics fabrics fab fab- plain and subdued effects still reign supreme Shades ran from I medium to dark and the colors savored sav- sav favored favored ored in the order of importance were gray grayish blue brown and blue In overcoats preference rence was shown for tan camels camel's hair bair and Harris tweed coats These two styles continued to hold bold their dominant dominant dominant dom dom- domI I positions in the undergraduate under ate sartorial scheme of things While seen in both single and double breasted models the tan camels camel's hair bail coat was favored by I most men in the latter style with I or without belt All the tweed I coats were in single-breasted single models models models mod mod- els many carrying fly fronts Tan and brown were seen in the largest largest largest larg larg- est numbers and heather beather effects with brownish casts predominating ing were also quite strong Hats Neckwear Etc There was great uniformity in inthe inthe inthe the hat styles favored by Ly the stu stu- dents The percentage ge of snap brims ran very high and all these hats were of the small proportions brims in practically all cases being being being be be- ing approximately 2 2 inches wide Crowns were invariably creased and pinched In considering color there was no doubt that brown in dark shades is the thing with this class of young men Bound and welt-edge welt hats appeared to make a better showing than they did last spring A few hats bats were seen Figures predominating in neck- neck w waar ar with light color grounds contrasting contrasting contrasting con con- with dark or brightly colored colored colored col col- col- col ored designs very much favored Stripes also came in f fr r a fair share of the total Judging from the showings of stripes by retailers retail retail- ers at Princeton and New Haven along with the growing popularity of stripes with students it is quite likely that there will be a greater demand for these this fall Some of the newer ties include stripes about one and quarter one-quarter inches in two shades of and black all separated by narrow white strip stripes s groups of fine stripes and i the equal width variety Aside from white Solid colors in I oxford many running to fairly dark shades were strong in shirts Tab collars have taken a new lease I on life with university men an anI and I give every promise of really arriving arriving arriving ing in a big way this fall Discounts Are Offered In shoes black and brown leather leath leath- er appeared to be on an even basis Wing tip models were accorded considerable favor though outnumbered outnumbered outnumbered by the straight tip styles As for the retail stores and tailors tailors tailors tail tail- ors and what they are doing to hold up business it is generally agreed by merchants that the average average average aver aver- age undergraduate will have less money to spend on everything this fall and this of course will affect the amount that he will have available available available avail avail- able for clothing and furnishings Though many man merchants have added added added add add- ed lower price ranges in some cases no change of price levels has been put into effect but a greater assortment is being offered at the base price In suits made to order practically all the New Haven I tailors have bave followed the lead of I Arthur M. M Rosenberg Co by adding adding add add- ing a range of that sells for 65 instead of the 75 price of last year In an effort t to stimulate stimulate stimulate late business and also to keep from fromI getting too much money tied up I in accounts receivable some tailors are offering a discount for cash I They The y explain to the students that banks charge six per cent interest and that an additional percentage has to be figured for carrying charges so a discount of ten per percent percent percent cent is to the mutual advantage of student and merchant alike Price Concessions Stores that formerly carried neckwear from to 5 are now selling neckwear at 1 to In shirts too lower prices have come into prominence in some cases Browning King Co last year had one price range of 3 for all shirts but this year a range of shirts to sell at has been add add- ed This firms firm's clothing prices are 25 35 and 45 Not all merchants merchants merchants mer mer- chants have added lower ranges but have attempted to step up the total of the sales check by offering offering offering offer offer- ing a concession if three or more articles of the same kind are pur pur- chased For example if three pairs of hose selling at 2 are purchased ed the total bill is 5 Other price I concessions along this line are II per article three for ten dollars dollars dollars dol dol- dol- dol lars per article three for and three for A sports ensemble that is being shown by several representative re retailers retailers retailers re- re consists of a sleeveless chamois slip-on slip and a a. pullover sweater In some cases the natural natural al chamois is used to contrast contract with the sweaters while the newer idea is found in the very dark brown chamois slip-in slip and yellow or light color sweater At the Football Games After the preliminary early football football football foot foot- ball games the season of important contests really got under way on October 10 when Yale and Georgia Georgia Geor Geor- gia Sa met in one of the big games of the day The Georgia bulldog had little difficulty in overwhelming the Eli dog in midsummer heat beI before before be be- I fore a crowd that practically filled the famous bowl The loyal undergraduates undergraduates undergraduates under under- I graduates in the cheering sections supporting their eleven to the end favored summer and fall sports at at- at tire Rough tweed jackets and suits were outstanding Plain effects ef el- elI effects including twills and diagonals I als were in the majority although there were quite a few small allover a all all- over designs and some over over- led in squares Tans and browns colors and next came grays an and black and whites A few greenish of while many casts were noticed the grays carried a bluish cast odd These with tweed jackets worn wom trousers which in most cases w we were re gray or with trousers to match usually had llad belted backs |
