Show AMERICAN PEOPLE GREAT SPENDERS millions of dollars thrown away for trifles that ought to set nation thinking SOME WAYS HONEY MONEY GOES postcard and cheap souvenir souvenirs take big sum every year billion lons spent for needless telephone call calls and telegram telegrams by EDWARD MOTT WOOLLEY it seems incongruous that in this rich and mond wonderful erful land of ours it fand should hou be necessary to conduct mighty eiling and anti king campaigns in order to raise money to cru crush cruth th our etie eu inies cruel and dangerous enemies who mho are bent hent on throttling the very cry lih ert on which our country ha has 4 acen built if me really felt the impulse ue e could raise six or eight billion dol lars and without the tile blare of salesmanship and publicity and vie me would mould do it so easily that fler many and her would stand aghast nt at our and pur purpose the trouble Is hat that even vet et we do not realize the tile that Is over us the war has not sunk into the american consciousness 4 I 1 ith a lull tall lion or more of our boys in ili france and the casualty lists coming home every enery day we still lak lack the pulsating fervor of intrepid courage cou rag the courage that wells within one nd and stirs the soul rig ing impulse needed the ie ne unquestionable eil dence of courage la Is the willingness to sacrifice flee A man wb 0 sees Ms bis child in deadly peril ir I 1 instantly ready to sacrifice e everything en even en ills life it takes no argument to seir to him hini the need of f courage he ite gets it from front within the tile fighting impulse his every eiery instinct ns ant wo we most need in america today Is fighting impulse once we me get it 11 the doom of as a menace to ourselves and to the world will be sealed scaled it if we me had this valorous 4 undaunted determination we me could raise this tills coming year noi not merely six 1 or 1111 billion lon but as many ninny billion ns As our country might need let le t us search our hearts therefore and discover why it Is that bonss annd methods are tire needed to sell us I 1 alberty bonds bond it ems all the more he ne that such should be the lie case when the money we me are asked to contribute Is ts merely money saved tor for ou ourselves melies indeed we ve could put through this fourth liberty loan without even feel feet ing it directly I 1 am not talking here gibout great ces IN ith merely triv lal and anti p pissing inhibition we me can make this fourth loan lonn a glorious manifesta tion of americanism never was there such a nation of spenders penders we me literally throw monty to the winds i cah runs out of our pock its into a hundred bundred clinn channels nels of extravagance tempted nt tit every eiery turn by something thit appeals to our pleasure saturated instincts we me hand out the dime dimes quarters and dollar dillars N e work hard most of us and we me pin hard many ninny of us ilay i lay with mith an sin nina zInK abandon that scarcely arcely pc reckons the tile cost and we ws gratify ourselves not only at playe plas but we satisfy our lumur loving tendencies clea end emd our vanity in many of the things that enter into our dally daily it lives I 1 et us consider here merel the tile mil lions that go for trivial bilings that do not count ns as permanent pern anent ime investments Invest mente either for utility or luxury millions spent for cardi cards for lor instance take our post cani card mania tills this habit which perhaps we 1 would not criticize in units of pence Is almost universal al A estt mat mates that people spend nn average of a dollar a year nn on the cheaper kinds ef of cards and nn tin sum of a hundred million dot doll larn on postage hut tint on the fancy cards and more expensive eel sets sold largely to tourists ats the estimate Is 2 in add tion to the postage including the cards that are kept by the purchasers cers it Is that the total lit 1 halt n billion dollars many men have ninde fortunes fort unea in this business I 1 know of one former valentine manufacturer who mho retired with a lot of money it Is certainly that this greit pre it sum go for such a trivial when uben the file nation Is in in evolved in this mighty war mar that calls for cash everlastingly here la Is one expenditure hat that could be eliminated almost wholly holly until the id over besides this thi amount irot put into liberty bonda bonds might mean Aam thing worth while to tr the people themselves then there Is another das lass s of xou V nars fiat mat masquerade its depte nad absorb nn an amount mr tint of money mcney travelers Tra velera and tourists 1 especially ally waste their cash upon these theme things and immense are old sold to the people everyn everywhere here the tile blik of this stuff li 11 it elesa ples junk et st least tenet in war mar time when ie is the high need 1 hy spend our money these daya lays for baicy ba baskets card raid trays wooden artial arti articles cl eniet knacks knocks trinkets trin keti popguns stuff and whim whaman the souvenir storm in atlantic city asbury park coney to land revere fleach bear floston von 1 ice near I 1 los angeles end and similar ca take more than a hundred million llon dollars out of oar pocket eve M crr summer one vibul uhl town con fpm in aft antle city ts a hundred dollars worth on which tile net pr t 14 si over fifty tre ir fr ihfe turn urn 1 thin wt f pr in n 11 1 4 1 qian flex and nageh of 0 it Is fraud stuff wooden articles are reputed to be he made from froin tree that grow crow on historic spots but are really bogus strings of beads are manufactured by the nille mile and sold to the putt pub lie as the mork of indians the tile same saine Is true of mocca toy canoes and the like at best lest lie the bulk of these goods la Is rubal rubbish th and our outgo for this purpose might well mell be cut off during the war aur to do this requires at ah tel lv no sacrifice tile people en ell paced in this business busine ts will imply simply have liae to do what no to nian man of us have already done adjust themselves to war mar abide from souvenirs wo me pre wan mail ton spenders for actual merchandise that la Is inferior or worthless there Is a great class of people to whom cheapness or flashiness m app appeller appel eils lr rather than cutill and econome eco noni A dealer in clieny goods told me that lie netted 25 23 a it tar from merchandise that was worthless worth liss he ile found it easy to i to the t spending instincts of his cuto customers unnecessary phone call calls not nt many of us eer stop to think of the immense amount of money that for unnecessary telephone mils Ahe wherever rever aou ou go the booths aro tire occupied and when aou auh fragments of the conversations lou ou usually lind find them unimportant calls up his bee bes girl to tell her he lie still loves her maude calls 4 at 1 aerion to thank him for the chocolates no 0 o matter how the tile occasion our air first arst impulse e Is to step into a telephone booth if live million people would mould save one five fie cent call a day it would mould mean A total of over oer ninety million dollars a vear ear doubtless several urn this enin sum could be ile lived very easily b bv the ken get eral pral public on local and long distance calls ie e are laishl extravagant in lit the use of the telephone lione I 1 know of business hou houses eq that talk several times a day flay bf between teen now new lork and chicago neur ring tolls or ench occasion that run from tle to fort dollars or more if there Is one thing that the ameri amerl cans ats learned it Is of tall which in these thee davs of need nil itt well mell incan mean millions of dollars in I 1 alberty leonds the telephone wires are li tally oer overtaxed taxed anyhow then there Is the telegraph we have this habit too AN with ith a little planning we me could commonly use A three cent stamp instead of a ten word message one large vv holes lie hlis toll requires nil its tr traveling aeling men to re rp port dally daily by telegram nn an expends ture that might he d till tele telegram grai it tolls of some of the large in lo and commercial establish ments are tire so big that they reent a in tr re dIble the night letter Is in measure a luxury at len least at we could do aun with mith the tile social phase of it and much of the domestic I 1 hap nen ell to know one bustnes man alto on ills fits and anti long from home gets a night letter from his w m ife ei ever er morning and fiends sends one each ench night alsor or arf these con filled fined to aft words hut but often run sev sei eral pral times that length alaby biad the colic l reddy fell dom and skinned his hilare Jenn bennnett nett had lier her I 1 hair 1 un washed hed I 1 happen to be ile acquainted alao with with ith a young min mho revels in night letters they real let ti t rs too beginning like tills I 1 darl trig 1119 sue I 1 love you more than ever I 1 couldn coulden t sleep bleep last night thinking of you do you love me 11 A certain hu business ainess man the head of a larg largo concern gos away at Inte intervals nals lo 10 0 o rest for a week neek or two but insists on having a night letter evey eve y morn ing narrating the ali substance of the previous day datys iu business these roes trips sages run into hundreds of words every all adny I 1 would mould not belittle the night letter tint but in n the present atress Rs we need to curtail cliate r part of this tills ex may be bo unnecessary bild loan tile money to the government the taxicab mania we americans also liae the taxi cab annia there Is a very large dafes of men and women who mho ride in cabs and let go immense sums in th they take taxicabs A b to go it few blocks in a group of twenty leading cities there are tire about four bun ired thou thousand tand of these the and if each of them absorbed orbed ten dollars cv ev cry pry dav day in unnecessary fares the ng ag would mould le ile over mer fourteen million dollin doll ll in irs a year what would IW ohp total for lie the whole united states it iq 1 a luxury to jump into a it ml eat when hen ever ones wants to move about but these are stern times timex and we me need to he be more iron minded the bovit in trance do not ride in enlie ml nil th money we ire waste on this form of luxury better go into gas gait for them we Amer american fean men saturate saturn te ourselves with will ninny many kind kinds of soft indulgence ns as in lit the tile I 1 arbor shop these alae places in the tile hl figr t class hotel as well a pit the better shops shola take from us im mense sums for what here Is to a typical list shave haircut we ajaj poo 33 bay rum face man age ak manicure me shine 10 tips tip we total 2 40 it Is not un common for pien to go through the whole litt ilet and anti to pay additional money for hair tonics and other fancy trill when we analyze this list we e find and that the only item really necessary Is the Ital reut and perhaps he the shine met can shave 11 at a cost of or three cart and nave save perhaps half an hour in to time our boy boya cannot indulge in these many of ahrn in thone gool old days of pence TC pre in the class that patron lied these shops lint but today they are made of more draconian stuff why should we steinn w lis indulge in them these habits when the nation calls 11 for ernson to bai our troops abroad t if a million men spend an average of CO cents a dy d y unnecessarily in barber simps we ue line hane a total of WO 1 under the actual figures taking into consideration all clashes of people in the less exclusive barber shops one finds a continual tream stream of men of the moderate salar cla class ts who mho indulge ID in the items I 1 have enumerated we W might guela the tile total ought to be at least half a billion dollar 8 to have our shoes shoei shined we me spent nt at lat IM WOw a year and a lull nill lion more th linn thin in the market price lot for shoe facts fact bt cause we me wish ish to mold the trouble of putting them in our selea borne bome of this expense edly Is feces necessary tary but while the tile war mar in lats ints ts we me need not be asha ashamed nied of any form of spartan economy le can be tight handed and rigorous with our nickels and dimes without being open to the charge of stinginess provided we e use the money for needs we ae call bohinc our on shoes for a tenth of this hundred million dol lars there are in new york a number of men who hae line crown very wealthy from the tile shoe shining business butine sR amon among them me we some large owners one reputed to be ile worth millions million there tire more than fifty th bootblack lack places in lie the united states imme of vic taca ein losing A dozen or more men the majority of these bootblacks tire within the fighting age at least lenat the ought to be doing some som e sort of war mar aenice sen ice instead of shining shoes while Amer american lenit blood rung runs so fret fredy lyon on the other side women big waiter wasters nut when it cornea comes to his this kind of self pampering women momen spend far tar more money than men 1 agures secured from one large tit apartment part ment store rive give some interesting on oil possible economies it its sales of toilet 9 roods ift last 1 t 3 ear tan about 13 per cent of its total sales thue thus for acry million dollars in wilts its customers cus tomera buy of toilet t appl this rate to all the stores in the united states and you lian 1 e a total of uncut i bared million 4 the term toilet Is very oristle ol 1 I istle including both feces nry cary and unnecessary ankles articles but the conscientious war saver no doubt would mould class 1 one thard of these items as partly dispensable such as perfumery certain soaps pom powder ders rouge toilet waters so called beauty compound compounds and the like americas women momen are highly scent ed we live in an atmosphere redolent with lift am ambrosia brogla I 1 rom almost every woman noman one passes on he parade streets of he the cities there romes comes an aura of roses or perhaps violets our girls demand in lit infinite variety not only in lit perfumery it itself belf but in hundreds of products merely to agrati fy our sense of olfactory luxury we spind ten of millions million st of dollars annually duall let in trance the husbands t brothers brothern and sweethearts of our women and anti girls are sweating and lighting fighting in noisome places neild the tile stench of dif disease tease anil death the tile adorn they get tire of gunpowder and blood surely we me can spare some or of our perfumery money in the cause for we e sent them aarold if it were mere po possible to estimate the money by women in new now york alone for hairdressing wid beauty ani ture it would mould undoubtedly run into the tens of millions one hairdresser ter in lit the tile metropolitan district states that within althin eighteen months month or since amer len entered ente reil the war mar he lie has tins built up a business that nets him film seen hundred dollars a month mouth A woman proprietor of a so called beauty estable establishment aliment says pays that fifty customers bring her a revenue of V a year hat that she realized a dear clear profit of SO on po powders creams and that she eold sold seta sets of cosmetic cosmetics nt tit seven hundred dollars each thousands of women momen pay fancy fees fecs for hair waving tinting and bleaching one co heern announces twelve colors ranging from black to 90 golden iden blonde much money also ROCS goes or removal of freckle freckles wrinkles tiLles trent mint anee bleaching and so on the manicure bill in new lork Is enor mons and the chiropody outgo large places tire furni furnished sheil in tile he ut tit most moat luxury it only we me could im lm pr press on women of this class tin dread fill hardships our american luths are in the great causel the lesson gurld to sink home tn to nit all dmn in lit america who mho in |