Show SUCCESS OF COMMUNITY MARKET DEPENDS ON supervision BY COMPETENT MANAGER V e 1 1 1 1 air t I 1 ax 10 VZ rk k ron um Z farmer farmers lint along the curb cwb of an eastern city market 1 I by the united state states apart ment 0 of Ayrl culture 1 vigilance la Is the price not only of liberty but of successful co ir arket ng A city operative cooperative co market may have fine buildings and equip mi cx at but unless it la Is supervised by a competent manager who diligently enforce er force forces a well worked out system of operation the enterprise will wilt sooner or later fall jhb Is the rock on which practically all unsuccessful markets have broken say city mar specialists of the united states department of agriculture if it a system of municipal markets Is not r to 0 0 operated pent t ed a 9 to peorl provide 1 I 1 e a place where people can purchase food more cheaply than at other food distri distribute but ing agen agencies clA the system Is not mot just justified the specialist specialists believe while it is I 1 true that public markets are useful in that they assemble and make rend read ily aral ora lable a large as of certain products some of might otherwise be wasted this Is 14 of relatively minor importance in determan inc the markets success vell well ope abed markets may also brebt practically all consumers by furnishing competition which will stimulate vate vote food dispensing agencies cles to operate more efficiently and to charge low er prices than they would if the competition of the markets did not exist but public market markets cannot bring low er prices unless the cost of operation Is in less in them theta than elsewhere elsen here this ie Is largely the problem of the market marke t manager na give manager unhampered field the first ess to a successful market Is a com competent well informed end and progressive asIve manager A man familiar with modem merchandising methods should be procured proc ired even it the eala aski Is than at firpi seems net ess rr no private commercial enterprise would think of placing to t plant in which or more hay has been invested in charge of an in competent poorly paid manager this ha h ben done hot however ever by some cl city ty markets with very unsatisfactory result au its suh R r market has never come up to expectations and mud the community which it Is lu intended tended to serve ai as well as many observers hae have been led rightly to question thi work of the bole hole municipal market martet idea the manager niort mu have rn unhampered field in which to t work in addition to having satisfactory equipment he must make ruske and enforce strictly ewd good practical sanitary regulations governing the methods of doing bust nee ness on tb part of the dealers lo 10 the ni market arlet to do this he must be riven given almost dictatorial power and not he obstructed by politics or other outside influences renting market stalls stalle most successful ful markets rant tho the stalls from month to month ky by this method no DO question of a long inq lease will interfere with ejecting a dealer in case he refuses to condict his busl bust nesa ne in accordance with the market rules railei and and la in the best interests of the market as a whole an equipment euch such as counters count cn racks cold storage boxes and it if possible computing scales should be he owned by bf the city so that no dealer will acquire property right rights in the permanent fixtures in the stall the mtr maager should exert every effort to attract dealers ot of the best type to the market he lie shoula ro r quin all occupants of stalls tu keep simple uniform record which should bo ba available for his examination so that he cal ascertain n at least the volume of business of each dealer the dealers cost of doing business and his net pr profits olits in all his effe effot ts to better dising methods in the market the manager should keep in mind two tun fun da mental things 1 to justify the existence of the two market markets consumers con cumers mast must obtain food more cheaply than then it can be obtained from most private tores stores 2 to induce the dealer to rake this oils cheaper chear food po possible hey must be given a greater aggregate return than if it they were in merely as private stor ekrem tte the competent manager tf if given adequate howera by the city can accomplish both alms lm oae one of the first regnia regula alons be to strip f from born the ericc ot of bya product products as completely as poa pol am all charce charges for ferlict normally hidden in the prie A dollar artt la in the market hould should bring ra dollar worth of food not eay say 85 65 cents rth of food 10 centa cents worth of delivery and 5 wits cente worth ot of credit the in ma ef of who bay bar IP the mavet malet talf fert oft 04 d carry aws pur artha ti te mant feMly atair to merchandising METHODS modern methods of merchandising which have brought success to the foremost businesses of the country should bo be brought to the attention of deal era ers in operative cooperative co markets by the market manager this should be one of his particular function functions and he should be selected largely with a view of his knowl dge of 0 merchandising isit 9 his enthusiasm pad end hi his s ability to inspire confidence la a and ob tala results from the class of mpa men who operate market stall stalls the manager should pet get his dealers together from time to time and talk to them on merchandising chan dising methods he ile should pend much time in the market observing pe operations rations lons and sug g gosling sting improvements and should let it be understood that he trill be glad at any time to help in the solution of any pro leia bleta that may arise make them pay higher prices in order that someone else may take tale advantage tage of the so called free delivery and free credit one of the first rules of a market therefore should be that dealers will not be permitted to grant credit or deliver at the dealers derlere exp eap nse use small profit profits the market manager should insist to dealers in the market that the savings effected by them as compared with outside dealers by reason of 0 the lower rentals and the absence of delivery and credit expenses should tw passed pasted on to the consumer in in lower iner er pi prices ices because of decreased ing eapen es dealers in tha the market can sell at considerably reduced prices price and still make the came same margin a of a net profit as the average storekeeper As a matter of fact aey hey can well afford to tale n saim what smaller margin of 0 profit since fair reduction it if prices s as compared with ith other co COTI coa a pettous will attract more customers and so will build up the volume of heir their busl business nes and increase the rapid ity of their turn turnover mer the result vill bo b that the aggregate net income built from froin a it larg number of small unit profits together weh saving in waste of goods due to th r rapid movement will be greater grettler and often very much greater than incomes built by palate service stores from larger but fewer feer profits which are subject to reduction from front spoilage age because of slow movement of goods |