Show ARE YOu LOSING t TO THE ADVERTISER To people who Iho ho dont don't know you you-p-you dont don't exist How v many of the 2600 University students know V that you are in b business siness Regardless of your business Chronicle ads bring bring- res results ts We are anxious to affiliate with the manufacturers and firms who are looking into the future with the idea of building a permanent thought relation between the firm and the big business and professional men and an women of to to- morrow We feel that University students are especially receptive to education and institutional advertising because their minds are still plastic The merchant selling goods which U HU students buy every day receives a direct return The students realize that you are helping to make possible their paper As a matter of reciprocity they support you They know that you c can n be relied upon to give them the very best at prices that are right for only sound reliable houses dare advertise their goods and prices 0 0 TO THE STUDENT The Chronicle schedule calls for sixty-five sixty issues at a publishing ing cost of per issue making the total cost for the year Of this amount or 1 inches of advertising must be i extracted from the business n rn n of the city v Under the present conditions it has been found impossible to o get the required amount of advertising to make the tho Chronicle pay expenses and for this reason the Tuesday issues are being discontinued during January but hopes of the condition being ing much better during the next and coming months are held out by the management Help improve conditions by mentioning the tho Chronicle when you make your you next purchase Show the business men you appreciate their support Remember students that there are two classes of merchants The one selects hi his hiB goods with care seeing that he rece receives tho the bast that can an I be had He watches for opportunities for you ou and advertises these when found The other merchant buys everything as cheap as he can find sells sella them ns as' dearly as possible promises everything and vouches for nothing Which are you going to trust From rom whom will win you JOu ou make your next purchase But then you need The advertisements in ia the tho Chronicle w U Jt fr t P JJ nu ni v WhO to are are tho the live ones and where to go |