| Show FROM NEWSPAPER FILES int alii it of Ill tory A ayer fron from the south who mho vas as recently in ahli tells an ad vcr ier stor that a moral it seems he hid been In trusted with tin OIL of findl int ling ig certion possible limp gricin rican heirs to the estate of an english decedent dec eilent jn in making nuking tills in clr said the 1 liar imer I 1 found it to examine the files of lead ing newspapers in and new lork ork covering quite a long period it an endless task owing largely to the tact fact that I 1 was continually getting inhere interested cited in some article or ad advertisement orti thit had bad no poa sible conne connection tion with the matter in hand but that chich especially en my attention while perti ing thee the e back numbers vis mas the ads advertisements artise of certain business men and commercial houst s ill it N ere constant 1 4 recurring throughout the flies tiles when the first attrie ted my attention the didn t OCCUR a reat deal of space but grew comit antl larger as the dates of the tiles files came nearer the present time until them the billel pages and from first to last whether solid or display matter they told their story clearly and impressively about what the advertiser had to sell in these well worded advertisements I 1 seemed to be reading the history and viewing the prosperous growth of the houses that had inserted them being a stranger in both cities ad ind not familiar N with ith the places of business about which I 1 bad had been reading so much in the newspaper newe paper lies files I 1 determined to gratify m carlds efty by luiting ting atme of them this I 1 did and found colossal buildings great emporiums of trade em cloying hundreds hund rede redo and la in some som instances lances thousands of men and women prom from some members of these film 9 1 I would mould seek information regarding the bistor of his hoefs telling how I 1 had followed its career through the advertisements tiso ti I 1 had read in the newspaper files tiles and without exception I 1 was ae as that the rapid growth and extension of the business was due more to judicious newspaper advertising than to an other birgle factor one man who was conducting an immense business told me it was almoas entirely the product of newspaper advertising he ile stated that he commenced busina bu elness ft N ith a capital of of which amount he invested 2 2500 in stock ind 7 in advertising and at the tilt end of t the first ear had doubled his capital that he continued to increase his advertising and the double process continued and finally quadrupled he said sald his house was as then well known knon and his business fully est establish ablis cd ed ax at I 1 he ht that he should be relieved of the expense of advertising but other houses in hia his line had sprung up competition was as active and he found he must continue adier advertising to hold the trade he lie had acquired philadelphia times |
