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Show h r ra B THATREMINDSITJS B A merchant told us the other day that B when he was a young man he ran nn B advertisement in which he was trying B to dispose of an oversupply of under- B wear, and thafc he didn't sell a B dozen suits from the ad.. "I just ran B the ad once but I paid $2 for the space," B said the merchant. We replied that it re- B minded us of the Florida man who mov- B! ed to North Dakota and when winter B ' came on he went down in the basement, B filled the furnace full of coal, and then B wondered for several days why he was B almost freezing to death. The furnace B kept the man warm for a few hours and B the ad kept the merchant selling under- B , wear for a few days B But like the man who keeps on hoeing B his potatoes, onions, corn or cotton to get B a good crop, advertising, to be a howling B success, must be kept going all the time, B and must be the kind that wiU interest the readers. We would be glad to help any ' merchant who feels backward, about writ- |