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Show GETTING OUR FACTS "I see by the paper" ever stop to think how much of our conversation begins this way? When Mrs. Smith starts in to debate de-bate a social affair, a wedding, a birth or a death she starts in by saying"! see by the paper" aiul when Mr. Jones starts in to talk politics or crops or any of the hundreds' of live topics in which men are especially interested he always starts out by saying "I see by the paper.' 'But even when you do not sayit, stop and think what alarge part of every conversation con-versation is based on what people doing the talking have read in, the newspapers. For what we see in the paper is the mainspring main-spring of daily conversation and it governs gov-erns a good deal of our conduct. We have,, since childhood longed to keep up with the times and every sensible man and woman relies upon the papers to keep them there. So let's bring it close to home. If Logan people have leai'ned to look in the paper for their knowledge of what is going on, they have also learned to look there for things that concern them as individuals. Who's selling the things they . want to wear and eat, and who's selling them at the most reasonable prices? How do they findi out? Simply by reading the p aper. ( And many a time you have heard the same people walk up to the counter and in starting to make a purchase say "I see ' by the paper." Pin them down and ask them how thev came to call for a certain brand of anything, and they'll confess ' nine-times out of ten that they saw it in the paper. ' They expect facts in the paper. Then Wt it worthwhile for you, M Business Man, to give them what they are expect- I ing and what they! will bp lookinfor , when they get the next copv of their paper? pa-per? If you'll think this thing over vou will recall mighty few people - spending money with you vltf are not newspaper readers. . |