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Show THE NEWSPAPER EXCHANGE There is no section of the nowspa-per nowspa-per that comes home closerto where pcoplo llvo than tho classified advertising. adver-tising. No matter how much moro Important theoretically tho news from Mexico may be, the fact your neighbor neigh-bor has offered his houso foY sale at a certain prlco touches you much moro closely. From these columns you read the lntlmw'b story of the town's dally life. The housewife is curious to know who is advertising for positions as servants. Working peoplo want to know who is asking for help. Peoplo Peo-plo who own or who wish to buy or rent real estate are Interested in the pchdlng transfers. It Is hard to find a class of people who do not follow theso notices week by week. Hence it is perfectly astonishing how many answers aro often received receiv-ed from a slmplo little insertion in tho To Itent, For Sale, and Want columns. col-umns. Anything you can do by personal per-sonal inquiry Is multiplied a hundred fold by the press. Some people will put In hours or days and time worth dollars, running around and making Inquiries haphazard, haphaz-ard, when thoy want to rent a place or sell some property. Meanwhile H few nlcklos or dimes spent in the newspaper would reach n hundred fold more people. Usually the man whom you expect to interest has other ideas, whilo the newspaper brings Inquiries from strangers and sources Hint would never occur to you. This kind of advertising permits the buyer to get the best price, because be-cause ho learns whether there 1b to bo any competition. It gives the seller the most hdvantageous trade, because ho finds whether there Is really to be a demand. In many places farmers aro already al-ready doing a good business through the parcel post by newspaper advertising. adver-tising. They nro developing a trade that would rather pay a' special price than buy through middlemen. The classified advertising Is a time saver and a money earner. |