OCR Text |
Show More Coast Development General Roofing Manufacturing Company Com-pany Building Plant At Richmond, Rich-mond, California Tho CJenorni Roofing Manufacturing Company, makers of the nationally advertised nnd won known brand of Ccrtnin-tced Hoofing, has, In tho pnst few days, commenced tho erection of n plant nt Richmond, California, nhlch they bopo to hnvo finished nnd In full oporntlon by Juno 1. Richmond Is about eleven miles from Oakland and about fifteen miles from San Francisco, and this location loca-tion offers many advantages for n manufacturing plant of this nature. Tho object of establishing a plant at this point is to facilitate tho manufacture man-ufacture and delivery of Certain-teed Ilooilng and other Certaln-tced products prod-ucts in tho Pacific censt territory. Tho products manufactured Included asphalt roofings, asphalt s atu surface sur-face shingles, wall boards, building papers .Insulating papers, paints, plastic cements, etc. This company operates threo other enormous plants, ono each at East St. Louis, III., Marseilles, III., and York, l'a., but tho cost of shipping theso products from tho east to tho Tactile coast has been bo great that the people In this section hnvo not enjoyed tho same advantages In price and service as havo been on-Joyed on-Joyed by peop'o residing east of the mountains. When tho Richmond plant is In operation, It was stated by an officer of tho company theso strictly dopendnblo products can bo purchased In this section at lower prices than thoy hnvo quoted previously, previ-ously, as tho facilities at tho now Richmond plant will bo such that manufacturing costs wll bo at tho minimum, and tho samo sales policy nnmcly, strictly dependable materl-also, materl-also, big volumo and reasonable prlco as followed at tho General's other plants, will bo followed In this territory. terri-tory. Tho main offlco for tho Pacific coast will bo in tho Insurance Kx-chango Kx-chango Building, San Francisco In chargo of Mr. Dutro C. Cale, who was formerly Sales Manager of tho company's office at St. Louis. Mr. Calo recently returned from England whero ho spent somo tlmo Investigating Investi-gating tho roofing situation and tho possibilities in that country. Tho new plant of tho Genoral Roofing Manufacturing Company, of Richmond, California, will bo situated between tho main lines ot tho Southern South-ern Pacific nnd Santn Fo Railroads, a location that is considered to be very good by manufacturing oxporta. Lumber for buldling Is cheap, transportation trans-portation facilities good, tho water supply satisfactory, and everything taken Into consideration tho General Gener-al will havo an admlrablo location tor manufacturing and operating at tho minimum of expense. This Plant will also include largo warehouses for tho storago of materials manufactured manu-factured In oxcesB of the demand. This will rosult in continuously having hav-ing a good stock of finished materials materi-als on hand for prompt (Shipment. As is usual with tho General, In other parts of tho country, tho policies poli-cies on tho Pacific coast, will bo big and broad and will bo shaped to build business on Certain-toed Roofing Roof-ing and other Cortaln-teed products with Jobbers nnd dealers everywhere. This method In merchandising In other oth-er sections of tho country has proven prov-en to bo tho most economical and most satisfactory and In tho long run, tho consumors obtain a better product, bettor servlco nnd at moro rcasonnblo prices than they would by purchasing tho materials through other channels, Tho General Roofing Manufacturing Company Is a larger user of spaco In most of tho principal publications publica-tions and nowspapers throughout tho country; nowspnpors particularly bo-Jng bo-Jng used freely In tho General's publicity pub-licity campaign, ns It has been demonstrated dem-onstrated that advertising In newspapers news-papers which do not solicit fako or questionable advertisements, and which do not appeal to those who feed on scnndal and yellow Journalism, Journal-ism, has a very wldo and far reaching reach-ing effect In building tho General's business. |