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Show What the Engineers are Doing rm Ds HIRTY thousand American engineers are ih mu making a card index survey of American in- - g Sb dustry so that it may be prepared for its vital W sfl part in defending the Country, if need comes, m The past eighteen months have taught us here in America what lack of industrial preparedness has meant g to some of the countries now at war. These nations t had the ships and they had the men; bufwhen the hour J I struck, their factories were not able to furnish the colors g j with arms and shells and powder. Their factories were j not prepared. And our factories arc not prepared. . But it is not enough to draw a moral. In the United States five f great LnEinecrine Societies Civil, Mining, Mechanical, Electrical f and Chemical hare pledged their services to the Government of the United States, and are already working hand in hand with the Govern- j ment to prepare industry for the national defense. They receive no pajr and will accept no pay. All they seek is opportunity to serve their p country, that she may have her industries mobilized for defense. f All elements ol the nation's life the manufacturers, the business p men, and the workingmen should support this patriotic and demo- s era tic, work of the engineers, and assist them cheerfully when asked. 1 Ej Thtrt tan bt no bttttr national iniuranct agamit uar. JU The Associated Advertising Clubs of the World, representing W H all advertising interests have offered their free and hearty service to the H I President of the United States, in close co-operation with these five 1 H Engineering Societies, to the end that the Country may know what the g S engineers are doing. The President has accepted the offer. The Ig I p Engineers have welcomed the co-operation. g This advertisement, published without cost to the United States, is ' 3 the first In a nation-wide series to call the country to the duty of co- jj g operating promptly and fully with the Engineers. I NAVAL CONSULTINO BOARD OF THE UNITED STATES p , - i extno tm ' jrrr Ti Aii Wim f Ctrt roin Tt Snriir ft Michw4 ( its 1 Altr liritvTt o Mioa Fnntiti tl Aaiasraa Uttifvft Citctaw!. ttHMolii J i j KNOINIIRINa SOCtlTIKI BUtLDlHO if WKIT mTH ITRIRTvMKW VOtK Sl , 7 " f Said the Critic, fl "Give us TRACTION, I without FRICTION!" I "E TAKING the "Silvertown" Cord Tire, taught H Ivl us a few lessons in the manufacture of lighter, Bfl J.T JL cooler, more flexible and enduring FABRIC The "Silvertown" Tire, you know, gains its marvel- P lous Speed (and the Coasting qualities that demonstrate its B PBj Speed) primarily through having only TWO layers of "B Of course, these TWO layers bend more readily than VJ Five, Six, or Seven Layers of Fabric do (or of Cord would) . BH But, wo found it necessary, in order to conserve that Bfl flexibility (in tho Two-cord construction), to put a Rubber Bfl Tread over it which was equally flexible, equally strong, Bfl and elastic cnougli to act as a sort of spring between the Bfl Earth and the Tire-casing, when Brakes were thrown on Bfl at stopping, or clutch thrown in at starting. BpJ So, we had to devise practically a new kind qf Rubber, Bfl for this purpose, TWO YEARS AGO. Bfl And this new kind of Rubber Compound now does for GOODRICH Tires a work paralleling that done by the i Bfl wonderful Alloys of Steel and Bronzo m modern Motor Car Bfl It multiplies Rubber Efficiency, for Tire purposes, M while decreasing its Weight, and without increasing its Bfl AS we cannot yet supply half the demand for H "Silvertown Cord Tires" (until enough manu- BB J. JL facturing equipment can be constructed) we BB compromise with the Public by giving them, without addi- BB tional charge, the highly efficient black Silvertown Rubber H in all Goodrich FABRIC Tires for 1916. BB This makes GOODRICH Fabric Tires the most Re- BJ silient and Responsive-to-Power, the most Long-Lived and Lively, of all FABRIC Tires, at ANY price, without BB increasing their relative price to you. BJ We call this now Silvertown Tread Compound by the H name and brand of "Barefoot Rubber." BB Because, it CLINGS to the pavement for the same sort of reason that your bare foot clings to a slippery floor, H while being flexible, stretchy, springy, and light. H TENACIOUS, resilient enduring, this "Barefoot Rub- ber" you today get in all black-tread Goodrich Fabric 30 x 3 JC, f $io. Tires, Goodrich Motor-Cycle Tires, Goodrich Truck H :0l3,',,dS," ti3.4o Tires.'-Goodn'c Bicycle Tires, Goodrich Rubber Boots, BJ M4:"8:;;;VT;dV.V."'.aSo Overshoes, Soles and Heels, and in nonefort GOODRICH 34s4j....."Flr.LUt" .S22.40 products. BJ 37 1 s:";'.:;.7.:."".".";;;'.";s37 m Test out a pair of these moderately priced black-tread BJ 38xsm sso.60 FABRIC Tires and see what results from the mixing of BJ V 9 BRAINS with Rubber. BJ - THE B. F. GOODRICH CO. I Goodrich I barefoot Tires I For Service buy the Goodrich Casing. They can be bought I At SPENCER BROS. AUTO CO. I Federal Avenue Logan, Utah. I Advortlso in season and out. GOOD BACKS FORBAD I Logan Residents Are Learning How H To Exchange the Old Back for H a Stronger One BJ Does your back ncho, tool weak H and painful? BJ Do you suffer headaches, languor H nnd depression, BJ Is tho urino discolored, passages irregular. BJ Tho kidneys may bo calling for H help. BJ Weak kidneys cannot do their H work. BJ Olvo them tho help they need. I To euro a kidney backncho you BJ must euro tho kidneys. BJ Uso a tested and proven kidney BJ icmcdy. BJ Donn'a Kidney pill8 havo Btood I tho test. H Convincing proof of morit in Lo- B gun endorsement: BJ Mrs. Jenslna Larsen, 331 South B Crockett avenue, Logan, says: "Dur- IBl Ing tho past sovernl years my kid- TBB noys havo been weak and whenever BJ I havo caught cold or exerted, I BJ havo had nn nttack of backacho, I I often becamo so sore and lamo that I could hardly keep up. I began using Doan's Kidney Pills nnd thoy strengthened my kldnoys and made mo fool better in every way," I'rlco COc, nt all dealers Don't simply ask for a kldnoys remedy get Donn's Kidney Pills tho somo that Mrs. Larson had. roster- Mil-burn Mil-burn Co., Props, Buffalo, N. Y. Adv. |